Hummel has launched a collaborative music project called "hummel loves music." The three sneaker ambassadors for the project, Friends, MINT mate box, and SHE IS SUMMER, hosted a special one-night live event, "hummel loves music live tokyo," on May 18th at Shibuya's duo MUSIC EXCHANGE. During the concert, each of the three sneaker ambassadors performed approximately eight songs, including a tie-up song written specifically for the theme, "Hello New Me!" We bring you rare photos from the live performance and the atmosphere at the venue. Be sure to check out the outfits incorporating Hummel sneakers and apparel! A long line of fans wearing Hummel sneakers formed in front of the venue. They waited for the show to begin, coordinating their outfits with sneakers, some with custom shoelaces and others wearing matching sneakers.




Friends' bassist Nagashima Ryohei celebrated his birthday on the day of the live performance. After rehearsal, the band members and staff surprised him with a birthday celebration! Hummel staff gave him clothing and sneakers as gifts, and the performance began in a harmonious mood.


Ryohei Nagashima from Friends


Friends

The special live show "hummel loves music live tokyo" is about to begin.
First up was MINT mate box! 


MINT mate box

1. Makeup Cute
2. Why is Love So Bad?
3. Run
4. There's Always Something Missing in Youth
5. Asymmetry
6. Shutter
7. Love Love Fire
8. Recycle


Next up was SHE IS SUMMER.

SHE IS SUMMER
1. (mirage)2. Let's meet at Shinsen, where you are3. Dressed to the nines, we'll talk about breaking up4. NIGHT OUT5. Walking beyond the end credits6. What happened after that?7. NEW ME8. That feeling from when you met until you started dating9. It's Because of You



Friends were the final act. The packed venue was filled with enthusiastic cheers from start to finish for their songs and performance.

Friends

1. Bibibi2. NO BITTER LIFE3. Hello New Me!4. Bedside Music5. Dance at Night6. NIGHT TOWN7. Love, ya!En. Salt and Sugar