Louis Vuitton is releasing a new colored bracelet this year, with a portion of the proceeds donated to UNICEF

Jun 26, 2018
LOUIS VUITTON is continuing its third year of partnership with UNICEF by releasing neon-colored bracelets from its Silver Lockit collection to raise awareness and funds for children facing extreme peril around the world.

Silver Lockit Fluo (¥30,000 each)
Through its partnership with UNICEF, Louis Vuitton has helped raise more than $5 million for life-saving humanitarian aid for children and families affected by the Syrian crisis, as well as those in urgent need. The difference these contributions make is that in 2017, 1.5 million children and their families in Syria received essential drinking water.

The newly released Silver Lockit Fluo will donate $100 to UNICEF for every product sold. The design is inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect precious possessions. This lock is a true symbol of protection and a testament to the Maison's commitment to supporting children in urgent need. The bracelets are available in five color-coded colors: yellow, orange, pink, blue, and black.

Available at the Louis Vuitton official website (www.louisvuitton.com) and in over 138 Louis Vuitton stores worldwide.
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