Louis Vuitton will release five men's fragrances from May 31st. In September 2016, Louis Vuitton launched its first new fragrance collection in 70 years, "Les Parfums Louis Vuitton." This new men's collection was created by the Maison's in-house master perfumer, Jacques Cavallier, with the theme of "a journey dedicated to men," in an effort to break new ground. The lineup of five delicate, masculine scents pays homage to adventurers on a journey that delves into their instinct for freedom and rediscovers themselves. The five fragrances, each with its own distinctive character, challenge pioneering sensibilities: "L'Immensité," which stretches out endlessly like a fantasy as far as the eye can see; "Nouveau Monde," which opens the door to a new world without constraints or destinations; "Orage," which evokes a voyage at sea, tossed about by a storm and with a beating heart; "Sur la Route," which evokes a journey filled with thrills and hope; and "Au Hasard," which sparkles like a chance encounter. The moment it hits the skin, the distinctive notes burst forth with a fresh fragrance that emanates a burst of masculine energy. The fragrances are packaged in the same clean, rounded bottle designed by Marc Newson as the women's fragrance collection. In addition to "Eau de Parfum" (5 types, 100ml/30,000 yen, 200ml/43,000 yen), "Travel Spray" (5 types, 7.5ml x 4 bottles/30,000 yen), a "Miniature Set" (10ml x 5 bottles/30,000 yen) containing five different fragrances in 10ml miniature bottles will also be on sale.
The men's fragrances will be available at select Louis Vuitton stores and on the Louis Vuitton official website (www.louisvuitton.com).
