Cosmetics brand Givenchy has appointed American actress Amanda Seyfried as the muse for its signature fragrance, Very Irresistible Givenchy. Very Irresistible Givenchy, with its rose and star anise scent, was released in 2003. Liv Tyler has served as the muse ever since. To celebrate its 10th anniversary this fall, the brand will be redesigning its packaging. Amanda, who began her acting career as a teenager, made her breakthrough in 2008's Mamma Mia! and has appeared in many popular films, including 2009's Chloe and 2012's Les Miserables. Her upcoming films, Find Out and Lovelace, are also due for release.
Amanda is also known as a fan of Givenchy by Riccardo Tisci's ready-to-wear line, and was chosen to appear in the brand's AW 2013-14 advertising campaign alongside former French Vogue editor-in-chief Carine Roitfeld and others. In the image released recently, she is seen wearing a sweatshirt with a collage of Disney's Bambi illustrations.
