CRY.'s final pop-up event, "CRY. SUPER MARKET," is being held until May 1st at the East Park/Promotion on the second floor of the Isetan Shinjuku Main Building.


CRY., created by Akiko Kawachi, who has gained experience as a buyer and director, has announced that it will close the brand this year, celebrating its 10th anniversary, with a collection titled "CRY. 2008 - 2018 the last collection."

This event will feature a lineup of items from the final collection in a supermarket-themed space. In addition to CRY.'s iconic items in unusual packaging, items using original prints will also be available.


During the event, the first 80 customers who purchase products worth over ¥20,000 will have the chance to enter a no-lose lottery. They will receive exclusive original merchandise from CRY., including T-shirts, scarves, picnic blankets, tote bags, and placemats, as a token of CRY.'s appreciation for the past 10 years.