Somarta has unveiled its 2013 Spring/Summer collection. The theme is "BLOOM: A Hundred Flowers." Designer Tamae Hirokawa was inspired by Jugendstil (the German name for Art Nouveau), which she saw and experienced during a trip to Austria. Each piece features embroidered and printed botanical designs with organic curves reminiscent of Art Nouveau. Since Art Nouveau was also influenced by ukiyo-e, Japanese elements appear throughout. Gowns resembling accessories and plain coats are belted at the waist with obi-style belts. Also featured are prints inspired by the works of Ito Jakuchu, an Edo-period artist known for his bird-and-flower paintings. Hirokawa created these prints himself. Finally, the Alphonse Maria Mucha-esque portraits of beautiful women featured on T-shirts were created by illustrator KITAJIKO.

The skirts and dresses were above the knee, and the bottoms were worn with skin knit tights, an identity item of the brand, covering even the shoes. The jackets were collarless and had short sleeves, creating a compact look. The colors were natural, such as cream and yellow-green, with blue gradations and black also appearing.

Hirokawa commented, "This is the first time I've delved so deeply into Japanese art. I even referred to botanical encyclopedias from the Edo period. It feels fresh to have become interested in it myself. I want to dig deeper still."