Louis Vuitton is pleased to announce Bradley Cooper as the Maison's newest ambassador. The acclaimed actor and director has been tapped to be the face of the iconic Tambour watch, which celebrates its 20th anniversary this year. In his debut campaign for the Maison, Bradley Cooper embodies the Tambour Twenty, a rare, limited-edition collector's edition, in a special campaign video directed by Oscar-winning director Damien Chazelle and stills by photographer Boo George.
Bradley Cooper is one of Hollywood's most accomplished actors, having received international acclaim, including an Academy Award, a BAFTA, a Screen Actors Guild Award, and a Grammy Award, and receiving nine Oscar nominations. His latest film, "Maestro," tells the story of the marriage of legendary conductor Leonard Bernstein and Felicia Montealegre, and he is directing, starring in, co-writing, and producing it. "Maestro" is currently in production and is scheduled for release in 2023.
First introduced in 2002, the Louis Vuitton Tambour watch redefined watchmaking design, delighting enthusiasts and opening up new creative horizons for the Maison. At La Fabrique du Temps Louis Vuitton's Swiss watchmaking atelier, bold creativity meets the excellence of watchmaking savoir-faire. The Tambour's distinctive lines and innovative form—a distinctively rounded case carved from a single piece of metal and secured by joined lugs—gave it immense attention. Since then, the Tambour has continued to evolve, earning acclaim for its design and technology while responding to wearers' demands and incorporating a wide range of movements, from classic to complex.
In 2022, the Tambour Twenty pays homage to the original Tambour by recreating its iconic codes: a deep, trapezoidal 41.5mm case with a brown sunray dial, yellow chronograph hands, and "LOUIS VUITTON" engraved on the case side. Additional high-end features include the LV 277 high-frequency automatic chronograph movement, a 22-carat rotor, a specially engraved caseback denoting its limited edition of 200 pieces, and a custom Monogram canvas trunk.
Louis Vuitton celebrates this milestone 20th anniversary with a campaign that evokes youthful optimism and expansive dreams. Directed by Damien Chazelle, the video follows the parallel odysseys of a man and a boy, from lush forest to urban jungle, from the limitless possibilities of imagination to the realization of dreams, set in the streets and skyline of New York City and in the shadow of the iconic Chrysler Building.
The latest Tambour Twenty advertising campaign will launch on September 8, 2022, on Louis Vuitton's official social media accounts and louisvuitton.com, and will continue in print advertising on September 16.
Video Director: Damien Chazelle
Photography: Boo George
Music: Justin Hurwitz
About Louis Vuitton
Since its founding in 1854, Louis Vuitton has consistently offered distinctive designs that combine innovation and style, always with the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand remains faithful to the "essence of travel" created by its founder, Louis Vuitton, and is creative, elegant, and practical. Boldness has shaped the Louis Vuitton story. Respecting tradition, throughout its history, Louis Vuitton has opened its doors to architects, artists, and designers, pioneering fields such as ready-to-wear, shoes, accessories, watches & fine jewelry, and fragrance. These carefully crafted products are a testament to Louis Vuitton's commitment to craftsmanship.
For more information, visit the Louis Vuitton website louisvuitton.com
For inquiries:
Louis Vuitton Client Services T 0120 00 1854
Bradley Cooper is one of Hollywood's most accomplished actors, having received international acclaim, including an Academy Award, a BAFTA, a Screen Actors Guild Award, and a Grammy Award, and receiving nine Oscar nominations. His latest film, "Maestro," tells the story of the marriage of legendary conductor Leonard Bernstein and Felicia Montealegre, and he is directing, starring in, co-writing, and producing it. "Maestro" is currently in production and is scheduled for release in 2023.
First introduced in 2002, the Louis Vuitton Tambour watch redefined watchmaking design, delighting enthusiasts and opening up new creative horizons for the Maison. At La Fabrique du Temps Louis Vuitton's Swiss watchmaking atelier, bold creativity meets the excellence of watchmaking savoir-faire. The Tambour's distinctive lines and innovative form—a distinctively rounded case carved from a single piece of metal and secured by joined lugs—gave it immense attention. Since then, the Tambour has continued to evolve, earning acclaim for its design and technology while responding to wearers' demands and incorporating a wide range of movements, from classic to complex.
In 2022, the Tambour Twenty pays homage to the original Tambour by recreating its iconic codes: a deep, trapezoidal 41.5mm case with a brown sunray dial, yellow chronograph hands, and "LOUIS VUITTON" engraved on the case side. Additional high-end features include the LV 277 high-frequency automatic chronograph movement, a 22-carat rotor, a specially engraved caseback denoting its limited edition of 200 pieces, and a custom Monogram canvas trunk.
Louis Vuitton celebrates this milestone 20th anniversary with a campaign that evokes youthful optimism and expansive dreams. Directed by Damien Chazelle, the video follows the parallel odysseys of a man and a boy, from lush forest to urban jungle, from the limitless possibilities of imagination to the realization of dreams, set in the streets and skyline of New York City and in the shadow of the iconic Chrysler Building.
The latest Tambour Twenty advertising campaign will launch on September 8, 2022, on Louis Vuitton's official social media accounts and louisvuitton.com, and will continue in print advertising on September 16.
Video Director: Damien Chazelle
Photography: Boo George
Music: Justin Hurwitz
About Louis Vuitton
Since its founding in 1854, Louis Vuitton has consistently offered distinctive designs that combine innovation and style, always with the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand remains faithful to the "essence of travel" created by its founder, Louis Vuitton, and is creative, elegant, and practical. Boldness has shaped the Louis Vuitton story. Respecting tradition, throughout its history, Louis Vuitton has opened its doors to architects, artists, and designers, pioneering fields such as ready-to-wear, shoes, accessories, watches & fine jewelry, and fragrance. These carefully crafted products are a testament to Louis Vuitton's commitment to craftsmanship.
For more information, visit the Louis Vuitton website louisvuitton.com
For inquiries:
Louis Vuitton Client Services T 0120 00 1854
