Coach Fragrance launches new fragrance inspired by the free-spirited beauty of wildflower meadows

Sep 12, 2022

From Coach's Signature Fragrance Collection, we are pleased to announce the release of Coach Wild Rose Eau de Parfum, a new fragrance inspired by the free-spirited beauty of meadows filled with blooming wildflowers. The chic burgundy-colored bottle and romantic, feminine scent add an accent to your fall fashion like an accessory.



■Inspiration
Coach Wild Rose is inspired by the prairie floral print, a symbol of Coach's free spirit. Perfumer Marie Salamagne created this new fragrance to capture the anticipation and joy of a romantic evening.


■Fragrance



Coach Wild Rose embodies the free-spirited spirit of Coach. Its bold and sensual scent evokes the untamed beauty and potential of wildflowers.

Coach Creative Director Stuart Vevers


The fragrance opens with a delicate yet bold scent of sparkling, juicy red currant and bright, spicy bergamot. Rose and jasmine sambac unfold, evoking the delicate blossoms of lush meadows. In the final stages, crystal moss and dark ambroxan blend together to create a warm, woody finish.

Fragrance Group: Ultra Feminine Bouquet
Top Notes: Red Currant, Bergamot
Middle Notes: Wild Rose Accord, Jasmine Sambac
Base Notes: Crystal Moss, Ambroxan


■Bottle Design


The Coach Wild Rose bottle is decorated with a burgundy gradation reminiscent of a romantic sunset. The bag is finished with a tone-on-tone hang tag and the brand's signature "C" charm, symbols of Coach's superior quality and craftsmanship, creating a soft and gentle atmosphere. The turn-lock spray cap pays homage to the closures that have long been used in Coach bags.

The outer box is also decorated with a burgundy gradient and features embossed pebble leather, reminiscent of the brand's leathercraft tradition. The metallic gold logo, inspired by Coach hardware and accessories, is centered on the front of the box.


■Advertising Campaign

https://youtu.be/jULl8FRapPM

The advertising campaign features model Lexi Boling enjoying a sun-drenched afternoon in a wildflower meadow. The advertising visuals, created by Steven Meisel, express the fragrance's individuality by harmonizing Lexi's bold mood with the romantic mood emanating from sensual flowers.

Coach Wild Rose Eau de Parfum
30mL 6,820 yen (tax included) *Limited distribution
50mL 10,450 yen (tax included)
90mL 15,510 yen (tax included)
Release date: Wednesday, September 7, 2022




About the Coach Signature Collection
This fragrance collection embodies the values and tradition of Coach, America's leading luxury brand. Its modern and luxurious scents, like Coach leather goods, make it the ultimate accessory that will stand the test of time.
https://latelierdesparfums.jp/collections/coach-signature

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