The Clover Shop on the third floor of the main building of Isetan Shinjuku, which celebrates its 50th anniversary in 2018, reopened on February 21st with a refreshed lineup of new brands. Various events are being held weekly.
GRANDMA MAMA DAUGHTER
Breaking down size barriers, the shop offers a wider lineup of brands including plus sizes 21 and above. New brands include Jiyuku, BASCO, franche lippee, Rose Tiara, and Curly Collection.
The shop also holds various events every week. From April 1st to 10th, GRANDMA MAMA DAUGHTER, known for its selection of comfortable and textured pieces, will be showcasing springtime colors like vibrant red and lemon yellow, based on a French casual theme. Customers will receive a free pair of free socks on a first-come, first-served basis. From April 11th to 17th, the "Adult Blouse 50" will be available for a limited time. The brand seeks to create garments that beautifully complement the changing body shape of women, offering a comfortable fit and a flattering silhouette that cannot be found in ready-to-wear sizes. The unique sizing and attention to detail, born from a study of the body shape of middle-aged women, are designed to be "sleek yet relaxed." Additionally, Isetan Online Styling, a service that uses AI to analyze your face and recommend colors and products that suit you, will also be available. The service will run until June. For more information, please visit the Isetan Online Store (http://www.isetan.co.jp/clover).
GRANDMA MAMA DAUGHTERBreaking down size barriers, the shop offers a wider lineup of brands including plus sizes 21 and above. New brands include Jiyuku, BASCO, franche lippee, Rose Tiara, and Curly Collection.
The shop also holds various events every week. From April 1st to 10th, GRANDMA MAMA DAUGHTER, known for its selection of comfortable and textured pieces, will be showcasing springtime colors like vibrant red and lemon yellow, based on a French casual theme. Customers will receive a free pair of free socks on a first-come, first-served basis. From April 11th to 17th, the "Adult Blouse 50" will be available for a limited time. The brand seeks to create garments that beautifully complement the changing body shape of women, offering a comfortable fit and a flattering silhouette that cannot be found in ready-to-wear sizes. The unique sizing and attention to detail, born from a study of the body shape of middle-aged women, are designed to be "sleek yet relaxed." Additionally, Isetan Online Styling, a service that uses AI to analyze your face and recommend colors and products that suit you, will also be available. The service will run until June. For more information, please visit the Isetan Online Store (http://www.isetan.co.jp/clover).
