The second summer collection of "KIM JONES GU PRODUCTION," a collaboration between GU and former Louis Vuitton men's style director Kim Jones, has been announced. Sales will begin on April 27th in select stores (super-large and large stores) and online.

KIM JONES GU PRODUCTION, a collaboration with world-renowned designer and former Louis Vuitton men's style director Kim Jones, attracted a great deal of attention with its first collection, which premiered at Dover Street Market Ginza on March 17th and went on general sale on March 21st.

The key element of this second collection is the letter print of the graphic "You WANT ME to say WHO I AM?", which was featured in the Spring/Summer 2007 collection of Kim Jones, the brand that bears his name and which Kim Jones discontinued in 2008. The items are presented in a lineup that gives a refreshing and clean impression, with an overall base of white and light gray with blue as an accent color. In addition, the tag on each item lists the season in which Kim Jones released each design and the season of this collection.

For a limited time from the release date of April 27th, keep an eye out for the special display at the GU Ginza store, which will be decorated with the basket check pattern that appears on items from the "KIM JONES GU PRODUCTION" summer collection.

Last updated: April 16th