The_Answer, a concept shop directed by Shinsuke Takizawa of streetwear brand NEIGHBORHOOD, is open for two weeks only (until April 10th) as part of a promotional campaign on the first floor of the Isetan Shinjuku Men's Building.
This year marks the 24th year since the brand was founded, and the pop-up represents NEIGHBORHOOD's vision of Tokyo today. The shop embodies the answer (=The_Answer) from NEIGHBORHOOD, a brand that is constantly evolving and where the good of staying the same and the unexpected desire for newness coexist - contradictory elements that coexist. The shop will be divided into two halves, and will feature rare collaboration items with a number of renowned brands. The second half of the event, which began on April 4th, is a departure from the fashion-focused lineup of the first half, which was themed around "Tokyo Street," and features outdoor activities and plants, with a theme of "New Tokyo Lifestyle," including items from "SPECIMEN RESEARCH LABORATORY (SRL)," a plant-based line created by Shinsuke Takizawa. In collaboration with outdoor brand Helinox, a shelter (118,800 yen) has been released exclusively at the Isetan Shinjuku store. Additionally, a plant chamber (pot for plants), a triple collaboration between "NEIGHBORHOOD x INVISIBLE INK." and "NEIGHBORHOOD x INVISIBLE INK. x fragment design," which also includes fragment design, was also released exclusively at the Isetan Shinjuku store. Additionally, backpacks in collaboration with OUTDOOR PRODUCTS are also on sale.
For details on how to obtain each item, please check the official Isetan Shinjuku Men's Store website (https://www.imn.jp/post/108057198630).
By the way, from March 28th to the first half of April 3rd, items on sale included clothing in colors exclusive to the Isetan Shinjuku Men's Store by ATARI TEENAGE RIOT, who performed live at Amazon Fashion Week TOKYO 2018 A/W (AFWT) in March, sneakers "adidas Originals by NEIGHBORHOOD" (21,600 yen), a collaborative jacket with LA brand ANTI SOCIAL SOCIAL CLUB (51,840 yen), as well as collaboration items with BE@BRICK and fragment design, which drew lines every day.
This year marks the 24th year since the brand was founded, and the pop-up represents NEIGHBORHOOD's vision of Tokyo today. The shop embodies the answer (=The_Answer) from NEIGHBORHOOD, a brand that is constantly evolving and where the good of staying the same and the unexpected desire for newness coexist - contradictory elements that coexist. The shop will be divided into two halves, and will feature rare collaboration items with a number of renowned brands. The second half of the event, which began on April 4th, is a departure from the fashion-focused lineup of the first half, which was themed around "Tokyo Street," and features outdoor activities and plants, with a theme of "New Tokyo Lifestyle," including items from "SPECIMEN RESEARCH LABORATORY (SRL)," a plant-based line created by Shinsuke Takizawa. In collaboration with outdoor brand Helinox, a shelter (118,800 yen) has been released exclusively at the Isetan Shinjuku store. Additionally, a plant chamber (pot for plants), a triple collaboration between "NEIGHBORHOOD x INVISIBLE INK." and "NEIGHBORHOOD x INVISIBLE INK. x fragment design," which also includes fragment design, was also released exclusively at the Isetan Shinjuku store. Additionally, backpacks in collaboration with OUTDOOR PRODUCTS are also on sale.
For details on how to obtain each item, please check the official Isetan Shinjuku Men's Store website (https://www.imn.jp/post/108057198630).
By the way, from March 28th to the first half of April 3rd, items on sale included clothing in colors exclusive to the Isetan Shinjuku Men's Store by ATARI TEENAGE RIOT, who performed live at Amazon Fashion Week TOKYO 2018 A/W (AFWT) in March, sneakers "adidas Originals by NEIGHBORHOOD" (21,600 yen), a collaborative jacket with LA brand ANTI SOCIAL SOCIAL CLUB (51,840 yen), as well as collaboration items with BE@BRICK and fragment design, which drew lines every day.
[Event Information]
The_Answer
Dates: March 28th - April 10th
Location: Isetan Shinjuku Men's Building, 1st Floor = Promotion
Last updated: April 4thThe_Answer
Dates: March 28th - April 10th
Location: Isetan Shinjuku Men's Building, 1st Floor = Promotion
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