©Beyoncéé for the Tiffany & Co. fall 2022 LOSE YOURSELF IN LOVE campaign, shot by Mason Poole.Tiffany & Co. is a new brand that celebrates individuality, love and universal connection. Tiffany & Co. announced today that it has tapped Beyoncé, the legendary icon and ultimate symbol of the modern woman, to star in the campaign. Born from Beyoncé and Tiffany's deep connection and shared vision, the "LOSE YOURSELF IN LOVE" campaign is a fierce yet elegant homage to the joy of being authentic and a call to embrace the power of our own potential.
"A fearless creative exploration, 'LOSE YOURSELF IN LOVE' embodies the beauty of self-love and powerful elegance. Beyoncé embodies these qualities and inspires so many. We are honored to continue our partnership for a second consecutive year and usher in an exciting new era of love."
- Alexandre Arnault, Executive Vice President, Product & Communications, Tiffany & Co.
"I am honored to continue my partnership with Tiffany & Co. and to explore more deeply the beauty of our connections through an expression that celebrates the relationship and importance of personal love."
- Beyoncé
©Beyoncéé for the Tiffany & Co. fall 2022 LOSE YOURSELF IN LOVE campaign, shot by Mason Poole.In the campaign images, Grammy Award-winning artist Beyoncé radiates confidence and radiance in a selection of the finest jewels from Tiffany's iconic collections, including the Tiffany T, Tiffany Hardwear, Tiffany Knot and the new Tiffany Locks. The campaign also features numerous pieces by designers Jean Schlumberger and Elsa Peretti, who, like Beyoncé, have helped shape the brand with their fearless and self-expressive designs. Highlighting the collection is a custom Tiffany HardWear necklace created especially for the campaign. Assembled and polished by hand over 40 hours at Tiffany's Jewelry Design & Innovation Workshop (JDIW) in New York, the piece features 18K gold links three times the scale of those found in a traditional Tiffany HardWear Graduated Link necklace. The campaign, photographed by Mason Poole, was set at Hangar Studios in Los Angeles. The video was by Dikayl Rimmasch, with styling by Marni Senofonte and Patti Wilson. Thomas Petherick's set design strikingly contrasts epic landscape shots featuring house-sized speakers with tight jewelry portraits set in small, intimate settings.
©Beyoncéé for the Tiffany & Co. fall 2022 LOSE YOURSELF IN LOVE campaign, shot by Mason Poole.The campaign film, featuring Beyoncé's latest hit song, "SUMMER RENAISSANCE," embodies the free-spirited and upbeat spirit that permeates the album, due for release this fall. A journey of exploration and self-reliance, "RENAISSANCE" has already received acclaim from critics and fans worldwide since its release. The film was led by three-time Grammy Award-winning director Mark Romanek. Drawing inspiration from the heyday of New York City's legendary Studio 54 nightclub, the film is brought to life through dance choreography by Emmy Award-winning artist Fatima Robinson. The campaign also shares a common theme of inclusivity, reflecting the film's important call to action and global celebration. The "LOSE YOURSELF IN LOVE" campaign reflects Tiffany's ongoing support of underrepresented communities. Tiffany's newly launched social impact platform, Tiffany Atrium, also includes an ongoing collaboration with The Carters through the Tiffany & Co. About Love Scholarship program, a partnership with BeyGOOD and the Shawn Carter Foundation. In 2021, Tiffany pledged $2 million in scholarships through 2024 to arts and creative students at Historically Black Colleges and Universities (HBCUs). Currently, more than 60 students have received these scholarships at five universities: Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of Arkansas at Pine Bluff, and Central State University in Ohio. The "LOSE YOURSELF IN LOVE" campaign was launched globally on September 2nd. The campaign film will also be released on the Tiffany official website from October 2022.
#LOSEYOURSELFINLOVE #TiffanyAndCo
