Gucci Flora is the iconic fragrance collection from Gucci that has captured the attention of fashionistas around the world. On September 7, 2022, a new fragrance, Gucci Flora Gorgeous Jasmine Eau de Parfum, will join the joyous world of #FloraFantasy. The pure, radiant scent of rare jasmine grandiflorum absolute invites you into a world of unrestrained freedom and imagination.
■Fragrance
The new fragrance, Gucci Flora Gorgeous Jasmine Eau de Parfum, is a radiant composition centered around jasmine grandiflorum absolute. The noble and gentle jasmine serves as the heart note that embodies the spirit of the fragrance, creating a forward-thinking expression of this precious flower. The optimistic opening of mandarin essence and magnolia accord brings a sense of joyful serenity while further enhancing the energy of inner joy. The final note is a sensual, comforting blend of sandalwood and benzoin, creating a unique, lingering scent on the skin.
■Bottle Design
Inspired by turquoise, a stone rich in healing powers that represent hope and protection, the slender Gucci Flora Gorgeous Jasmine bottle is adorned with a color scheme that evokes a dreamlike atmosphere. The center of the bottle features Gucci's iconic Flora motif, reimagined by Creative Director Alessandro Michele, adding a dreamlike touch. The bottle design is meant to inspire those who encounter this fragrance.
■Advertising Campaign
The Gucci Flora collection's #FloraFantasy story takes us through a candy-pink world filled with cute, cuddly pop elements. Surrounded by flowers and fluffy animals, Miley Cyrus transports us to a world of inspired imaginations accompanied by delicious scents, capturing the pure joy of a happy, dreamlike landscape. The embodiment of her generation, she draws us into an animated adventure while speaking truths about self-expression, optimism and authenticity. Continuing from its predecessor, the new Gucci Flora Gorgeous Jasmine advertising campaign, created by artist Petra Collins, takes place in the true imagination, where all dreams begin: the bedroom. Reclining in bed, cuddling a kitten, Miley Cyrus holds a large bottle of Gucci Flora Gorgeous Jasmine and daydreams. Sunlight pours in through the window, illuminating the blue and pink room, and the pastel-hued landscape creates a surreal mood, drawing the viewer into an animated dreamscape.
#FloraFantasy
Gucci Flora Gorgeous Jasmine Eau de Parfum
50 mL 14,300 yen (tax included)
100 mL 20,200 yen (tax included)
Nationwide release: Wednesday, September 7, 2022
【Launch Event & Campaign Information】
A launch event to commemorate the release of the new fragrance above will be held as follows. There will also be special benefits available only at the event.
August 31st (Wed) - September 6th (Tue) 2022 *Pre-sale Isetan Shinjuku Main Building 1st Floor Cosmetics/Promotion
August 31st (Wed) - September 6th (Tue) 2022 *Pre-sale Hankyu Umeda Main Store 2nd Floor Promotion Space 21
September 7th (Wed) - September 13th (Tue) 2022 Matsuya Ginza 1st Floor Promotion Space
September 7th (Wed) - September 13th (Tue) 2022 Seibu Ikebukuro Main Store 1st Floor (Central A6) = Cosmetics Department Special Venue
Wednesday, October 5th – Tuesday, October 11th, 2022 Ginza Mitsukoshi Main Building, GINZA Stage, 1st basement floor
Wednesday, October 12th – Tuesday, October 18th, 2022 Matsuzakaya Nagoya Store, South Building, 1st floor, Event Space next to Organ Plaza
■About the Gucci Flora Collection
Gucci's iconic fragrance collection symbolizes all things free spirit. The delicious floral scent, combined with a delicate sweetness, will transport you to a fantastical world filled with joy.
Gucci Flora Gorgeous Gardenia Eau de Parfum
A joyous fruity floral fragrance centered around white gardenia, a flower lauded for its beauty since ancient times and said to have been used in elixirs of immortality and magical potions. The gorgeous white gardenia is blended with warm jasmine grandiflorum absolute and a lively pear blossom accord. Brown sugar accord adds a subtle sweetness to the finish.
For more information, click here≫≫
https://latelierdesparfums.jp/products/flora-garden-gorgeous-gardenia-edp-spray
