The premium denim brand Jacob Cohen opened its first flagship store in Japan on April 25th at Tokyo Midtown, experiencing strong sales far exceeding budgets. The brand's "perfect fit" of luxury tailored jeans, perfectly coordinated with jackets, has garnered fans worldwide. The brand's three-dimensional cut, a signature Italian design, has earned it a reputation as a leading Italian brand of tailored denim. The brand currently has approximately 800 partners worldwide. The Tokyo Midtown store is the brand's third flagship store, following those in Saint-Tropez and Antwerp. Despite its compact size of approximately 70 square meters, it offers a wide selection of items, including women's pants, knitwear, shirts, and leather tops. It matches the customer demographic of the facility, and along with Ron Herman, which was also introduced in the renovation, sales are booming. The brand's customer base is primarily men in their 30s and 40s, known for its high number of enthusiasts who own dozens of pairs of jeans and repeat customers. Each season, over 400 models of pants are produced, each with a different design for the pony patches, rivets, and buttons. While the attention to detail is evident, the scent is a hidden gem. Patchouli, a mint-family herb used as the final color-fixing agent after washing, is an essential oil that has been used in the West since the 18th century as a moth repellent during trade on the Silk Road. Jacob Cohen uses it in the finishing process of denim. While new, the jeans exude a sweet, distinctive patchouli scent, beloved by fans as a signature brand scent. Prices for jeans start at ¥32,000 for the Preview Line, ¥37,000 for the Premium Line, and ¥35,000 for the Basic Line. The Limited Line, sold exclusively in a box, is priced at ¥60,000-¥70,000, and a removable crocodile patch edition is planned for this Fall/Winter season.