ISETAN MiRROR Make&Cosmetics' largest store ever will open at Tokyo Midtown Hibiya on March 29th.
The shop, which originated from Isetan and brings together luxury cosmetics from Japan and overseas, is based on the concept of "buy only what you want, when you want, how you want," and is a space where you can freely compare products from a diverse lineup of brands and enjoy shopping. ISETAN MiRROR Girls, who have a wide range of knowledge, will be on hand at all times to suggest cosmetics that transcend the boundaries of brands. The Tokyo Midtown Hibiya store boasts the largest brand lineup in Isetan Mirror Makeup & Cosmetics history, offering comprehensive beauty services, including beauty equipment not available at other stores, shampoo and blow-dry services, and more. Utilizing the largest floor space ever, approximately 670 m² (approximately five times the size of a standard store), the nail design space "THE NAIL" offers over 200 nail products, touch-ups for each color, and nail care products. The lip design space "THE LIP" offers over 400 lip colors, allowing customers to try on and find the perfect color for them. Additionally, the store will feature approximately 40 brands, including Clé de Peau Beauté, DE LA MER, and ESTHEDERM, making their first appearance at the store. The store will also feature luxury brands.
Isetan Mirrah Makeup & Cosmetics Tokyo Midtown Hibiya Store Image
Taking into account its location in a neighborhood where adult women gather, the store offers a selection of multiple skincare brands to meet your skincare needs, including Awake, POLA, and Sisley. It also features its first shop-in-shop tenant area, offering beauty products and services that have previously been difficult to find, such as SIXPAD, YA-MAN, and ACCA KAPPA.
Store-exclusive products will also be available. The store will be carrying the Isetan Mirror x Nuance Lipstick (1,944 yen including tax), a special blend and packaging exclusive to the store from NUANCE, a lip care brand that will be available for the first time; COWSHED's blissful oil, COWSHED Bath & Body Oil A (30ml, 2,160 yen including tax), which is a blend of natural plant oils using the store's unique know-how; NARS' iconic Highlighting Blush Powder 4066 and Bronzing Powder 5101; and the Angel Pride Cheek Palette (8,640 yen including tax), a set of four limited edition blushes in pop colors. The store will also be selling Jo Malone London's luxurious Cologne Collection (13,824 yen including tax), a set of five miniature colognes that are easy to carry around, available exclusively at the store. In addition, as opening commemorative kits, Kure BAZAAR will be releasing the "Cure BAZAAR Nomiya Maki Collection" (4,968 yen including tax), a great value kit that includes the colors "Parisienne" and "Cosmos" produced by Nomiya Maki as well as a nail buffer, Clé de Peau Beaute will be releasing a limited opening kit (4,320 yen including tax) that includes the new product "Grosse Briand Allèvres Eclat" and a special size of the facial cleanser "Mousse Nettoyante A", and Esthederm will be releasing the "Auselur Kit" (4,860 yen including tax), which includes a full-size version of Esthederm's signature product "Auselur" and a mini-sized basic care item, as well as the "White Photo Shot Kit" (9,720 yen including tax) from epistem, which includes a whitening serum created from Rohto Pharmaceutical's advanced melanin research, as well as a firming skin lotion, emulsion, and a pouch.
In addition, opening celebration events will be held. From March 29th to April 1st, MAKE OVER BAR by KÉRASTASE will be holding a digital nail event, offering nail art that can be completed in just five minutes per finger at a limited-time event price of 324 yen per nail (tax included). From March 30th to April 1st, Yves Saint Laurent Beauté will be offering an engraving service to customers who spend over 8,640 yen (tax included) on Yves Saint Laurent Beauté products, including Volupté Water Color Balm, and from April 6th to 8th, Givenchy will also be holding an engraving event, offering an engraving service limited to one nail per customer to customers who purchase Gloss Interdit.
In addition, as part of a gift campaign with purchases at the store, customers who spend a total of 7,560 yen or more (tax included) will receive a free 30ml of cleansing water used in Isetan Mirror Makeup & Cosmetics in a bottle designed by the popular fashion brand MUVEIL. Purchases made at shop-in-shops are not eligible.
The shop, which originated from Isetan and brings together luxury cosmetics from Japan and overseas, is based on the concept of "buy only what you want, when you want, how you want," and is a space where you can freely compare products from a diverse lineup of brands and enjoy shopping. ISETAN MiRROR Girls, who have a wide range of knowledge, will be on hand at all times to suggest cosmetics that transcend the boundaries of brands. The Tokyo Midtown Hibiya store boasts the largest brand lineup in Isetan Mirror Makeup & Cosmetics history, offering comprehensive beauty services, including beauty equipment not available at other stores, shampoo and blow-dry services, and more. Utilizing the largest floor space ever, approximately 670 m² (approximately five times the size of a standard store), the nail design space "THE NAIL" offers over 200 nail products, touch-ups for each color, and nail care products. The lip design space "THE LIP" offers over 400 lip colors, allowing customers to try on and find the perfect color for them. Additionally, the store will feature approximately 40 brands, including Clé de Peau Beauté, DE LA MER, and ESTHEDERM, making their first appearance at the store. The store will also feature luxury brands.
Isetan Mirrah Makeup & Cosmetics Tokyo Midtown Hibiya Store ImageTaking into account its location in a neighborhood where adult women gather, the store offers a selection of multiple skincare brands to meet your skincare needs, including Awake, POLA, and Sisley. It also features its first shop-in-shop tenant area, offering beauty products and services that have previously been difficult to find, such as SIXPAD, YA-MAN, and ACCA KAPPA.
Store-exclusive products will also be available. The store will be carrying the Isetan Mirror x Nuance Lipstick (1,944 yen including tax), a special blend and packaging exclusive to the store from NUANCE, a lip care brand that will be available for the first time; COWSHED's blissful oil, COWSHED Bath & Body Oil A (30ml, 2,160 yen including tax), which is a blend of natural plant oils using the store's unique know-how; NARS' iconic Highlighting Blush Powder 4066 and Bronzing Powder 5101; and the Angel Pride Cheek Palette (8,640 yen including tax), a set of four limited edition blushes in pop colors. The store will also be selling Jo Malone London's luxurious Cologne Collection (13,824 yen including tax), a set of five miniature colognes that are easy to carry around, available exclusively at the store. In addition, as opening commemorative kits, Kure BAZAAR will be releasing the "Cure BAZAAR Nomiya Maki Collection" (4,968 yen including tax), a great value kit that includes the colors "Parisienne" and "Cosmos" produced by Nomiya Maki as well as a nail buffer, Clé de Peau Beaute will be releasing a limited opening kit (4,320 yen including tax) that includes the new product "Grosse Briand Allèvres Eclat" and a special size of the facial cleanser "Mousse Nettoyante A", and Esthederm will be releasing the "Auselur Kit" (4,860 yen including tax), which includes a full-size version of Esthederm's signature product "Auselur" and a mini-sized basic care item, as well as the "White Photo Shot Kit" (9,720 yen including tax) from epistem, which includes a whitening serum created from Rohto Pharmaceutical's advanced melanin research, as well as a firming skin lotion, emulsion, and a pouch.
In addition, opening celebration events will be held. From March 29th to April 1st, MAKE OVER BAR by KÉRASTASE will be holding a digital nail event, offering nail art that can be completed in just five minutes per finger at a limited-time event price of 324 yen per nail (tax included). From March 30th to April 1st, Yves Saint Laurent Beauté will be offering an engraving service to customers who spend over 8,640 yen (tax included) on Yves Saint Laurent Beauté products, including Volupté Water Color Balm, and from April 6th to 8th, Givenchy will also be holding an engraving event, offering an engraving service limited to one nail per customer to customers who purchase Gloss Interdit.
In addition, as part of a gift campaign with purchases at the store, customers who spend a total of 7,560 yen or more (tax included) will receive a free 30ml of cleansing water used in Isetan Mirror Makeup & Cosmetics in a bottle designed by the popular fashion brand MUVEIL. Purchases made at shop-in-shops are not eligible.
