To commemorate the sneaker festival "atmos con Vol.4" to be held at Shibuya Hikarie on March 17th, PUMA will be selling the new "Suedeheart EP" (9,800 yen) by Suedeheart, which has captured the hearts of women all over the world, at a special PUMA booth at the event, and will also be giving away exclusive shoelace ribbons to purchasers.
The event is a sneaker festival hosted by atmos, featuring exhibits from various brands including Puma, as well as live performances by a stellar lineup of artists, DJ sets, and dance showcases. Puma will be selling Suedeheart's new "Suedeheart EP" (¥9,800), featuring a wide range of shoelace ribbons, and will also be offering special promotions aimed specifically at women. The highlight of the event will be a giveaway of limited-edition Hana4-designed shoelace ribbons.
PUMA's "DO YOU" campaign, which will continue into the Spring/Summer 2018 season, celebrates women being themselves, encouraging them to always have confidence in their hearts and minds, and encouraging women to have the strength to make their own decisions without being swayed by the opinions of those around them, and to cherish their own individuality. Hana4, who supports this campaign, has created three designs themed around the message "DO YOU", which have been printed on the shoelace ribbons.
Even the same shoes can be transformed into a unique design by threading different shoelace ribbons through them. The message is that by customizing your shoelaces, just like changing your clothes, you can create a style that is more unique to you.
Purchasers of the "Suede Heart EP" at the special PUMA booth at the event will receive one of three free shoelace ribbons with each pair. This offer is limited and will end while supplies last.
In addition, at the PUMA booth, which features bold decorations with shoelace ribbons supervised by Hana4, a campaign is being held where you can enter a lottery to win prizes by posting photos of the PUMA booth, suede hearts, limited edition shoelace ribbons, etc. on social media with the hashtag "#pumaxhana4." Hana4 will also be appearing in the "Talk show Presented by PUMA," which will be held at the venue from 3:20 to 3:35 pm on the day.
General tickets are on sale at Ticket Pia. For more details, please visit the event's official website (https://con.atmos-tokyo.com/).
"Suedeheart EP" (¥9,800) x Limited-edition Hana4-designed shoelace ribbon
The event is a sneaker festival hosted by atmos, featuring exhibits from various brands including Puma, as well as live performances by a stellar lineup of artists, DJ sets, and dance showcases. Puma will be selling Suedeheart's new "Suedeheart EP" (¥9,800), featuring a wide range of shoelace ribbons, and will also be offering special promotions aimed specifically at women. The highlight of the event will be a giveaway of limited-edition Hana4-designed shoelace ribbons.
PUMA's "DO YOU" campaign, which will continue into the Spring/Summer 2018 season, celebrates women being themselves, encouraging them to always have confidence in their hearts and minds, and encouraging women to have the strength to make their own decisions without being swayed by the opinions of those around them, and to cherish their own individuality. Hana4, who supports this campaign, has created three designs themed around the message "DO YOU", which have been printed on the shoelace ribbons.
"Suede Heart EP" (¥9,800) x Hana4 Limited Edition Shoelace Ribbon
Even the same shoes can be transformed into a unique design by threading different shoelace ribbons through them. The message is that by customizing your shoelaces, just like changing your clothes, you can create a style that is more unique to you.
Purchasers of the "Suede Heart EP" at the special PUMA booth at the event will receive one of three free shoelace ribbons with each pair. This offer is limited and will end while supplies last.
In addition, at the PUMA booth, which features bold decorations with shoelace ribbons supervised by Hana4, a campaign is being held where you can enter a lottery to win prizes by posting photos of the PUMA booth, suede hearts, limited edition shoelace ribbons, etc. on social media with the hashtag "#pumaxhana4." Hana4 will also be appearing in the "Talk show Presented by PUMA," which will be held at the venue from 3:20 to 3:35 pm on the day.
General tickets are on sale at Ticket Pia. For more details, please visit the event's official website (https://con.atmos-tokyo.com/).
【Event Information】
atmos con
Date: March 17th
Venue: Shibuya Hikarie 9F Hall A
Address: 2-21-1 Shibuya, Shibuya-ku, Tokyo
Time: 12:00-18:00
Admission Fee: General 1,000 yen, same-day 1,500 yen, etc.
atmos con
Date: March 17th
Venue: Shibuya Hikarie 9F Hall A
Address: 2-21-1 Shibuya, Shibuya-ku, Tokyo
Time: 12:00-18:00
Admission Fee: General 1,000 yen, same-day 1,500 yen, etc.
