The second season of the 2018 Spring/Summer collection for Herato and loin., brands directed by Igawa Haruka, has been launched. The pop-up will begin at Ginza Mitsukoshi on March 10th. A private advance sale was held the day before, on the 9th, and Igawa herself visited the venue.
Igawa is not only an actress, but also a wife and mother of two. The launch of the brand was inspired by her desire to "have clothes that allow me to be myself in the various situations of everyday life," and the brand is full of Igawa's personal preferences, as she is involved in the production of every item from scratch, designing, selecting materials, and even fitting models herself. Even though he was busy making final checks right up until the last minute on this day, he greeted customers with a warm smile and politely served them, giving a glimpse of his sincere commitment to both brands.
Helt's concept is a wardrobe that is modern yet still everyday, and that allows you to enjoy a feminine style while still having the masculine feel that Igawa herself prefers. This season's lineup includes a tailored jacket and pants set, an oversized trench coat, a military coat and pants set, and a white shirt with a tie.
And now, Loin., which is being developed in collaboration with Isetan Mitsukoshi's private brand Clothing ISETAN MITSUKOSHI as "loin. x Clothing ISETAN MITSUKOSHI," has expanded its lineup by about 1.2 times compared to the first season, and for the first time, more feminine items such as skirts and flower-print dresses have been introduced. Igawa apparently traveled around the country to find the print designs herself. Other must-have items that are sure to sell out include scarves with the same pattern as the dresses, denim sets, white blouses mixed with mesh, and vintage-style T-shirts.
The pop-up will be held at the Ginza Terrace/Terrace Court on the 9th floor of Ginza Mitsukoshi on March 10th, at the Promotion on the 3rd floor of Ginza Mitsukoshi from March 11th to 20th, at the Garden (promotion space) on the 1st floor of Ebisu Mitsukoshi from March 14th to 27th, at Style Court #3 on the 3rd floor of Nagoya Sakae Mitsukoshi, at Real Style on the 2nd floor of Iwataya Main Store, and at Isetan Closet/Select on the 4th floor of Lucua 1100, and at Urban Closet/Promotion on the 2nd floor of Isetan Shinjuku Main Store from March 21st to 27th. It will also be sold at the Isetan online store and the Mitsukoshi online store.
Haruka Igawa at the advance sales event
