New brands produced by Igawa Haruka, "Herato" and "loin.", will debut at a limited-time shop at Isetan Mitsukoshi. A press unveiling event was held on October 25th, with Igawa as a guest.
The designs of both brands reflect Igawa's lifestyle as both an actress and a mother, and the clothing she would personally want. The unveiling venue, Isetan Salone, featured a lineup of men's-style clothing in Igawa's signature monochrome and beige colors.
About "Helt," Igawa says, "I created clothes that allow you to be yourself in a variety of situations in your daily life, so that you don't have to be complacent, whether you're a mother or heading off to work." They use high-quality materials and are particular about patterns that flatter the body line, pursuing a basic style that looks beautiful when you put it on. Furthermore, to allow for a wider range of coordination options, the clothes are designed to be paired with either heels or sneakers. Coats range in price from 70,000 to 80,000 yen, while pants and blouses are in the 30,000 yen range.
Loin will be collaborating with Isetan Mitsukoshi's private brand, Clothing ISETAN MITSUKOSHI, to launch "loin. x Clothing ISETAN MITSUKOSHI." The collection is themed around "relaxing," and features clothing for a relaxed weekend mood.
The pants are inspired by children's clothing, with an adjustable waistband and elastic in the back, giving them a slimming, non-restrictive design. Furthermore, the knitwear was designed with careful attention to the gauge and knitting tension to avoid appearing too fleshy, and the sizing was also carefully considered to ensure it wasn't too loose.
In addition, children's clothing (100cm/120cm) with the same designs as the adult sizes will also be released. Igawa commented, "When I choose children's clothes, I think it's cute to combine traditional elements with something a little more street-style, so that they're not confined to one image. So I created children's sizes, hoping to create clothing that children can wear as is. I want people to wear it functionally, freely and creatively."
In addition, the clothes are made of washable silk so they can be washed at home. Clothing Based on Isetan Mitsukoshi's slogans of "thoughtful clothes," "clothes you'll want to wear today," and "clothes you'll feel valued," the designs are intended to embody Igawa's lifestyle. Items include knitwear for 16,000 yen and blouses for 29,000 yen.
In addition, limited-time shops for "Helt" and "Rowan" will be open from November 1st to 14th at the Garden on the 1st floor of Ebisu Mitsukoshi, and from November 8th to 14th at Urban Closet/Promotion on the 2nd floor of the Main Building of Isetan Shinjuku. In addition, a talk show event featuring Igawa is scheduled to be held at Isetan Shinjuku Main Store on November 11th.
The designs of both brands reflect Igawa's lifestyle as both an actress and a mother, and the clothing she would personally want. The unveiling venue, Isetan Salone, featured a lineup of men's-style clothing in Igawa's signature monochrome and beige colors.
About "Helt," Igawa says, "I created clothes that allow you to be yourself in a variety of situations in your daily life, so that you don't have to be complacent, whether you're a mother or heading off to work." They use high-quality materials and are particular about patterns that flatter the body line, pursuing a basic style that looks beautiful when you put it on. Furthermore, to allow for a wider range of coordination options, the clothes are designed to be paired with either heels or sneakers. Coats range in price from 70,000 to 80,000 yen, while pants and blouses are in the 30,000 yen range.
Loin will be collaborating with Isetan Mitsukoshi's private brand, Clothing ISETAN MITSUKOSHI, to launch "loin. x Clothing ISETAN MITSUKOSHI." The collection is themed around "relaxing," and features clothing for a relaxed weekend mood.
The pants are inspired by children's clothing, with an adjustable waistband and elastic in the back, giving them a slimming, non-restrictive design. Furthermore, the knitwear was designed with careful attention to the gauge and knitting tension to avoid appearing too fleshy, and the sizing was also carefully considered to ensure it wasn't too loose.
In addition, children's clothing (100cm/120cm) with the same designs as the adult sizes will also be released. Igawa commented, "When I choose children's clothes, I think it's cute to combine traditional elements with something a little more street-style, so that they're not confined to one image. So I created children's sizes, hoping to create clothing that children can wear as is. I want people to wear it functionally, freely and creatively."
In addition, the clothes are made of washable silk so they can be washed at home. Clothing Based on Isetan Mitsukoshi's slogans of "thoughtful clothes," "clothes you'll want to wear today," and "clothes you'll feel valued," the designs are intended to embody Igawa's lifestyle. Items include knitwear for 16,000 yen and blouses for 29,000 yen.
In addition, limited-time shops for "Helt" and "Rowan" will be open from November 1st to 14th at the Garden on the 1st floor of Ebisu Mitsukoshi, and from November 8th to 14th at Urban Closet/Promotion on the 2nd floor of the Main Building of Isetan Shinjuku. In addition, a talk show event featuring Igawa is scheduled to be held at Isetan Shinjuku Main Store on November 11th.
