Isetan Makeup Party, a cosmetics festival bringing together over 40 brands, is being held from March 7th to 12th at the event hall on the 6th floor of the main building of Isetan Shinjuku. Our editorial team took a sneak peek at the event on the first day.



The event was first held last spring and was a huge success, and this year marks its second time. The brand lineup is nearly double that of last year, featuring notable new brands like Yves Saint Laurent Beauté, Clé de Peau Beauté, and RMK, as well as limited-edition items only available at the event. Items available only at the venue include the Dolce & Gabbana makeup line, Dior's 5 Couleurs #337 (8,208 yen), and NARS's Lip Pencil Trio (10,368 yen). Four popular colors from ADDICTION's The Eyeshadow (2,160 yen each) have been reissued and are available exclusively at the event. Special gifts will also be available.



"Clinique Pop Splash (Marimekko limited edition packaging)"
SHISEIDO
Estée Lauder




Last updated: March 8th