Stella McCartney will be holding a pop-up store at The Stage on the first floor of the main building of Isetan Shinjuku from March 14th to 20th.

Example images of customization motifs
This pop-up store will be hosting a limited-time event where customers can customize popular items such as the brand's iconic "Falabella" bag, T-shirts, sweatshirts, and denim with initials and motifs.

Customize your "Falabella" bag with your initials, T-shirts and sweatshirts with popular animal and botanical motifs from past collections, and denim with patchwork featuring the brand's iconic motifs and slogans to create items that are uniquely yours. Please note that customizable items are available in limited quantities and will be sold out while supplies last.

2018 Summer Collection
In addition, from the spring collection, a limited edition "Falabella Go" backpack with a tropical motif will be available, as well as a lineup of clothing, bags, and shoes from the summer collection.

For more details, please visit the pop-up's dedicated page (https://www.stellamccartney.com/experience/stellar-trip-at-isetan-shinjuku/).