FENDI, a luxury brand based in Rome, Italy, will launch a new "Made to Order" (MTO) service for its iconic "FENDI First" shoes at an event held at the FENDI Ginza store from August 26 to September 4, 2022.
The "FENDI First" shoes, which made their debut in the FENDI Fall/Winter 2021-22 women's ready-to-wear collection and quickly became a new icon of the Maison, feature a gold metal heel with an upside-down "F" as the Maison's initial. This service focuses on the signature heel, combining it with precious materials also used in the MTO service for leather goods and furs, elevating the architectural appeal of these mules.
Customers can choose from 130 options for shoe uppers, ranging from alligator, lamb, and mink in shiny or matte solid colors and shaded finishes. Matching the hardware of the Fendi First bag, metallic heels are available in three colors: soft gold, palladium silver, and ruthenium gray. They are available in 95mm high and 65mm mid-heel heights. To complete the MTO experience, customers can also choose to have their insole decorated with a special jacquard tag featuring up to three initials of their choice. This service, which allows for approximately 800 possible combinations, perfectly combines the graphic minimalism of Fendi First with the finest materials, and the elegance born from Fendi's creativity and craftsmanship expresses the ultimate in luxury.
Mink upper: ¥341,000 (tax included)
Alligator upper: ¥1,122,000 (tax included)
The "FENDI First" shoes, which made their debut in the FENDI Fall/Winter 2021-22 women's ready-to-wear collection and quickly became a new icon of the Maison, feature a gold metal heel with an upside-down "F" as the Maison's initial. This service focuses on the signature heel, combining it with precious materials also used in the MTO service for leather goods and furs, elevating the architectural appeal of these mules.
Customers can choose from 130 options for shoe uppers, ranging from alligator, lamb, and mink in shiny or matte solid colors and shaded finishes. Matching the hardware of the Fendi First bag, metallic heels are available in three colors: soft gold, palladium silver, and ruthenium gray. They are available in 95mm high and 65mm mid-heel heights. To complete the MTO experience, customers can also choose to have their insole decorated with a special jacquard tag featuring up to three initials of their choice. This service, which allows for approximately 800 possible combinations, perfectly combines the graphic minimalism of Fendi First with the finest materials, and the elegance born from Fendi's creativity and craftsmanship expresses the ultimate in luxury.
Mink upper: ¥341,000 (tax included)
Alligator upper: ¥1,122,000 (tax included)
"Fendi First" Shoes Made-to-Order Event
Address: 1F GINZA SIX, 6-10-1 Ginza, Chuo-ku, Tokyo 104-0061
Hours: 10:30 AM - 8:30 PM *As of late August 2022. Hours are subject to change.
Lead time: Approximately 6 months
Address: 1F GINZA SIX, 6-10-1 Ginza, Chuo-ku, Tokyo 104-0061
Hours: 10:30 AM - 8:30 PM *As of late August 2022. Hours are subject to change.
Lead time: Approximately 6 months
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