The COCO GAME CENTER, an event space where you can experience the world of CHANEL's lip color "Rouge Coco," will be open in Jingumae, Tokyo, for a limited time from March 2nd to 11th. At the venue, you can experience the world of CHANEL beauty in a playful space reminiscent of an arcade, with a variety of activities, including the "ROUGE COCO GAME" game station where you can play with pixelated images of "Rouge Coco," the "THE BEAUTY RIDE" cart-style photocall that will make you want to take and share photos, the "THE BUBBLE GAME" crane game (LINE Friends only) where you can scoop up bubble capsules to win event-exclusive gifts and samples, and the "TAKE YOUR CHANCE" game table where you can find lucky fragrances.


In addition, the event will feature early sales of the Rouge Coco Lip Blush, which will be released nationwide on March 9th. There will also be a self-trial space where you can freely try out new products and other makeup items, and a makeup service where you can enjoy an event-exclusive look created by a Chanel makeup artist. Reservations for the makeup service will begin on February 26th on the event announcement website (https://cocogamecenter.chanel-beaute.jp/).