To celebrate Natacha Ramsay-Levi's first collection, Chloé is opening pop-up shops in major cities around the world for a limited time. In Japan, the shops will be held at The Stage on the first floor of the main building of Isetan Shinjuku from February 14th to 20th.

The pop-up venues are decorated with art pieces selected by Natacha herself, including art prints by artist Rithika Merchant, who was also featured in the collection, and the campaign film for her first collection by photographer Steven Meisel, expressing the maison's new worldview.

Starting with the latest ready-to-wear pieces unveiled at the runway show, the collection includes the "DREW BIJOU" bag, a key item from the first collection, the new "ROY" bag available in multiple models, shoes that are a more modern take on western boots, and talismanic jewelry that symbolizes femininity, among other noteworthy items that were released before the rest of the world.

New Collection "ROY"

In addition, during the period, a limited edition booklet containing special stories related to this collection will be distributed, including text written for this pop-up shop, backstage photos from the show, and campaign images selected by Natacha Ramsay-Levi.

Isetan Shinjuku limited edition booklet