Beautiful People will open its third directly managed store in Tokyo on February 21st at Le Place on the third floor of Ginza Mitsukoshi. In addition, a pop-up will be held in the promotional space from February 14th ahead of the opening.


This directly-managed store, the brand's third in Tokyo, offers a lineup of the latest Spring/Summer 2018 women's and basic collections, including rider jackets and classic trench coats from the brand's signature "Kids Series" (kids' clothing for adults), as well as featured items such as the new "Cotton Twill Long Trench Coat" (2 colors available; ¥83,000 for sizes 140, 150, and 160; ¥110,000 for sizes 170, 180, and 190) and the "Cupra Cotton Check Back Ribbon Dress" (2 colors available; ¥69,000).


In addition, limited-edition items only available at the directly managed stores will be released, including a tote bag with the brand name designed like a patch and a set of three socks and earrings. Popular items exclusive to the directly managed stores will also be released in advance, including the iPhone case (5 colors available, 1 new color/¥5,000 each) and a new color of the sailcloth tote bag (4 colors available, 1 new color/¥16,000 each), made from fabric used for yacht sails. Starting February 14th, the first 30 customers who spend over ¥21,600 (tax included) will receive an original scarf.