Burberry is pleased to announce a collaboration with Tsubasa Yamaguchi's popular fine art manga, "Blue Period." This collaboration between Burberry and "Blue Period" features an original story featuring a new character, "Lola," who personifies the iconic "Lola bag" designed by Riccardo Tisci. This original story booklet will be available exclusively to visitors to Burberry stores nationwide from August 20th. A digital version is also available on Burberry.com.
The story follows the emotional journey of protagonists Yaguchi Yatora and Ayukawa Ryuji as they encounter and are influenced by Lola. Yato is deeply drawn to Lola's bold actions, inner strength, purity, and free self-expression, and is inspired to break free from external and internal constraints. To commemorate this partnership, Burberry will be releasing wallpapers featuring illustrations by Tsubasa Yamaguchi exclusively on its official LINE account from the same day. Additionally, Burberry will be taking over Omotesando for a limited time until September 5th. Enjoy the special world of the manga.
The manga "Blue Period" beautifully expresses the realization that continuing to be creative enriches people's lives, which is in line with Burberry's message. The pursuit of a creative journey and the willingness to face challenges, which can be felt through Tsubasa Yamaguchi's work, are unparalleled and represent Burberry's beliefs of "innovation," "creativity," and "pushing boundaries."
Burberry will donate to the dear Me project, organized by the nonprofit organization Arts Initiative Tokyo (AIT), as part of its commitment to children, who will be the foundation of our future. dear Me provides art experiences to children and young people from diverse backgrounds, including those in child welfare institutions, and who sometimes find themselves in difficult circumstances. It fosters imagination and self-expression in each child, fostering rich learning and connections. We will work together with the children to help them learn and discover new insights.
Comment from Tsubasa Yamaguchi, author of "Blue Period"
About Blue Period
Blue Period is a manga by Tsubasa Yamaguchi about Japanese art. It has been adapted into a TV anime, streamed on Netflix, stage plays, and exhibitions, and is a popular work that won the 2020 Manga Award. Yaguchi Yatora, a high school student who lives each day feeling a sense of emptiness, is captivated by a painting and plunges into the beautiful yet rigorous world of art. The story follows Yaguchi Yatora, a man with a feminine heart, as he and his unique friends, including his classmate Ayukawa Ryuji, as they pursue their dreams and pursue their youth.
About dear Me
dear Me is a project by the nonprofit organization Arts Initiative Tokyo (AIT), which aims to create a society in which children and young people from diverse backgrounds can easily dream and envision their future through encounters with art and artists. We provide a place for learning and creativity centered on the ideas of contemporary art, including art appreciation and workshops by domestic and international artists. We also hold lectures, symposiums, and events for adults to think together about various social issues and systems surrounding children, and how to create a better society.
The story follows the emotional journey of protagonists Yaguchi Yatora and Ayukawa Ryuji as they encounter and are influenced by Lola. Yato is deeply drawn to Lola's bold actions, inner strength, purity, and free self-expression, and is inspired to break free from external and internal constraints. To commemorate this partnership, Burberry will be releasing wallpapers featuring illustrations by Tsubasa Yamaguchi exclusively on its official LINE account from the same day. Additionally, Burberry will be taking over Omotesando for a limited time until September 5th. Enjoy the special world of the manga.
The manga "Blue Period" beautifully expresses the realization that continuing to be creative enriches people's lives, which is in line with Burberry's message. The pursuit of a creative journey and the willingness to face challenges, which can be felt through Tsubasa Yamaguchi's work, are unparalleled and represent Burberry's beliefs of "innovation," "creativity," and "pushing boundaries."
Burberry will donate to the dear Me project, organized by the nonprofit organization Arts Initiative Tokyo (AIT), as part of its commitment to children, who will be the foundation of our future. dear Me provides art experiences to children and young people from diverse backgrounds, including those in child welfare institutions, and who sometimes find themselves in difficult circumstances. It fosters imagination and self-expression in each child, fostering rich learning and connections. We will work together with the children to help them learn and discover new insights.
Comment from Tsubasa Yamaguchi, author of "Blue Period"
Burberry has been a familiar and coveted brand since I was born, having seen it on television and elsewhere. So when I heard about this collaboration, I was very surprised, and honestly, a little worried that it might not come to fruition. However, as the discussions progressed and it became a real collaboration, I thought deeply about why they chose Blue Period. It made me realize that there must be something that could only be done in this manga, and that this is what they should do. Because it's a brand I admire, I wanted to avoid over-respecting it, so I created it with the same level of enthusiasm as I normally use when creating manga, thinking that this would be the best way to show respect. I hope that this can be conveyed to Burberry fans.
Burberry Omotesando Takeover
Date and Time: August 20th - September 5th, 2022
Location: Burberry Omotesando Store [5-2-29 Jingumae, Shibuya-ku, Tokyo]
Hours: 11:00 AM - 8:00 PM
*Booklets are available while supplies last. Distribution will end once supplies run out.
Date and Time: August 20th - September 5th, 2022
Location: Burberry Omotesando Store [5-2-29 Jingumae, Shibuya-ku, Tokyo]
Hours: 11:00 AM - 8:00 PM
*Booklets are available while supplies last. Distribution will end once supplies run out.
About Blue Period
Blue Period is a manga by Tsubasa Yamaguchi about Japanese art. It has been adapted into a TV anime, streamed on Netflix, stage plays, and exhibitions, and is a popular work that won the 2020 Manga Award. Yaguchi Yatora, a high school student who lives each day feeling a sense of emptiness, is captivated by a painting and plunges into the beautiful yet rigorous world of art. The story follows Yaguchi Yatora, a man with a feminine heart, as he and his unique friends, including his classmate Ayukawa Ryuji, as they pursue their dreams and pursue their youth.
About dear Me
dear Me is a project by the nonprofit organization Arts Initiative Tokyo (AIT), which aims to create a society in which children and young people from diverse backgrounds can easily dream and envision their future through encounters with art and artists. We provide a place for learning and creativity centered on the ideas of contemporary art, including art appreciation and workshops by domestic and international artists. We also hold lectures, symposiums, and events for adults to think together about various social issues and systems surrounding children, and how to create a better society.
