Introducing the Fred Perry x Raf Simons collaboration, reinterpreting classic Fred Perry pieces with Raf Simons' unique sensibility.

Aug 14, 2022
British fashion brand Fred Perry has announced a collaboration with Belgian designer Raf Simons, who has a deep respect for the culture of the North of England.


Raf Simons always incorporates details evocative of the culture of the North of England into his eponymous original collection. From the artwork of Peter Saville to the music and style of New Order and Joy Division, Raf Simons' identity and community have always revolved around this culture.


This season focuses on the soul scene of northern England, where fashion, music and various cultures are mashed up. Raf Simons has reinterpreted classic Fred Perry items with his unique sensibility, and expressed them with a color palette centered around black, patches designed specifically for this collection inspired by soul record labels, and large embroidery of fictional artists and song titles on the back.


In addition to polo shirts, T-shirts, and oversized sweatshirts, this exclusive collection will allow you to feel like you're part of youth culture, including a brushed cotton twill denim jacket and matching trousers, a cotton gabardine Harrington jacket, a one-piece blazer with a graphic patch on the left chest, and Raf Simons' iconic, collector's item, the fishtail parka, adorned with bold prints and graphic patches on the back and sleeves.


LINE UP
T-Shirt・Polo Shirt・Shirt・Sweatshirt・Sweat Hoody・Sweater・Denim Jacket・Track Jacket・Blazer・Harrington Jacket・Fishtail Parka・Trousers・Socks








The Fred Perry x Raf Simons Autumn 2022 collaboration items will be available for purchase from August 12, 2022 on the Fred Perry official website (https://www.fredperry.jp/), at Fred Perry Shop Tokyo, Osaka, Shibuya Parco, S-Pal Sendai, and Kyoto Fujii Daimaru.
*Please check the official website for stockists and store opening hours.


FRED PERRY
Founded in 1952 by triple Wimbledon champion Frederick John Perry, the brand has been a part of British subculture ever since. The original Fred Perry shirt was designed over 60 years ago and is proudly produced in the same style as when it was first made. The Fred Perry shirt is a subcultural uniform that crosses over from sportswear to streetwear. What inspired Fred also influenced other tennis players. It eventually inspired diverse communities, from unconventional youth rebels, to musicians, filmmakers, and other creatives, and finally sports stars. Since the 1950s, the uniform of British subculture has continued to be worn by each generation, but its central focus has always been the laurel wreath on the chest. It's an iconic shirt, instantly recognizable whether in another room, a crowded dance floor, or a vast football stadium. With a unique sports background and deep ties to British subculture, the Fred Perry brand has expanded globally, collaborating with world-renowned designers like Raf Simons and British designers whose work is rooted in subculture.

https://www.fredperry.jp/
Instagram: @fredperryjp
Twitter: @FRED_PERRY_JP
Facebook: @FredPerryJapan


Contact Information
Fred Perry Shop Tokyo
5-9-6 Jingumae, Shibuya-ku, Tokyo
03-5778-4930


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