Yves Saint Laurent Beauté has launched a new product in its popular Volupté series: Volupté Water Color Balm.

Ahead of the product's release on February 2nd, a limited-time event called "KISS OF COLOUR" will be held at The Stage on the first floor of the main building of Isetan Shinjuku from January 31st to February 6th.


"Volupté Water Color Balm" (¥4,000) envelopes lips like water, delivering vibrant, fresh color and a dewy, wet-looking shine. Packed with moisturizing ingredients like coconut water and pomegranate extract, it hydrates lips, brightening and brightening them with every use. The lineup includes 12 shades, ranging from bold colors like hot pink, juicy orange, and modern red to innocent shades like coral peach and dusty nude, as well as the first-ever bed-in lip treatment. The sheer pink, with reduced pigment and pearlescent ingredients, gives off a subtle, natural flush, providing luxurious, intensive lip care for the night.


At an event held at Isetan Shinjuku from January 31st, we will be offering advance sales of new products releasing this spring, including "Volupté Water Color Balm" and "Mascara Vinyl Couture" (¥4,400), which offers striking color and vinyl shine.


Also available exclusively at the event are three exclusive packaging options for the cushion foundation "Radiant Touch Le Cushion" (¥7,600), which allows you to customize the glow and coverage, and the highlighter "Face Palette Mon Paris Couture" (¥8,300), inspired by the world of the Mon Paris Couture fragrance.

Special gifting service *Ends while supplies last
As a special gifting service during the event, limited-edition special boxes will be available in limited quantities, and a lip name engraving service will be offered to customers who spend 8,000 yen or more on makeup and fragrance products including Rouge Volupté Shine, Volupté Tint-in-Balm, and Volupté Water Color Balm. Customers who spend 18,000 yen or more on makeup and fragrance products will receive a limited-edition Mon Paris Trial Set, which includes body lotion and shower oil, as well as a YSL original pouch.

In addition, from 3:00 PM and 6:00 PM on February 2nd and 3rd, a "Makeup Show by YSL National Makeup Artist Jo Takahashi" will be held, showcasing makeup ideas for Valentine's Day using new lipsticks and limited edition products. A pop-up shop featuring the entire "Volupté" series will also be available from February 9th. Starting at the Isetan Mirror Shinjuku Lumine store, the event will be held at six locations nationwide, moving weekly between Tokyo, Kanagawa, Chiba, and Saitama on Fridays, Saturdays, Sundays, and public holidays until March 25th.