HUMOR, a shopping site operated by Wit, has opened a new brick-and-mortar store, HUMOR MARKET by A-net, at MARK IS Minato Mirai. The store, measuring approximately 100m², features a lineup of brands from parent company A-net, including Cat's TSUMORI CHISATO, Ne-net, Ne-net Nyaa, mercibeaucoup, mercibeaucoup, jevous enprie!, and kuskus. In keeping with MARK IS's family-oriented approach, the store offers affordable items perfect for everyday use. Popular HUMOR items include pass cases and photo stands featuring Ne-net's character Nyaa, as well as Cat's TSUMORI CHISATO print tops and dresses. The store also carries stationery from CHRONICLE BOOKS and insoles from Danke, sourced from Japan and overseas. Each month, the store releases specially commissioned items from each brand. The first items were glasses designed by JUVENILE BOOKS and Né Nett, followed by towels next month. HUMOR's first brick-and-mortar store opened in June last year at Tokyu Plaza Omotesando Harajuku, measuring approximately 165 sq. meters. The second, a 450-sq. meters store in Minami-Horie, Osaka, opened in December. Both stores incorporate digital content, including fitting services using augmented reality (AR) technology and social media-linked projects. The new store also features a holographic digital display showcasing products alongside video and audio. Customers can pick up HUMOR purchases at the store, and the store will also offer free delivery.