Shiseido's comprehensive beauty facility "SHISEIDO THE STORE" grand opening in Ginza 7-chome

Jan 24, 2018
Shiseido will hold the grand opening of its comprehensive beauty facility, "SHISEIDO THE STORE," in Ginza 7-chome on January 19th.

The store will be renamed from SHISEIDO THE GINZA, and will embody Shiseido's ever-evolving "knowledge," "brand value," and "cultural value" backed by years of research and accumulated experience.



This is the only facility that offers comprehensive beauty solutions cultivated by Shiseido to domestic and international visitors to Ginza. This grand opening will add one floor to the previous store, and in order to meet the diversifying needs of customers, the store will not only sell cosmetics but also offer a variety of beauty-related content.


The personal beauty session held on the fourth floor is a private beauty lesson where knowledgeable counselors provide thorough advice on how to become even more beautiful. For a fee, counseling sessions are available, including facial balance analysis using analytical equipment and practical training to address any makeup concerns you may have.

At the Beauty Boost Bar & Photo Studio on the third floor, staff who also work backstage at fashion shows will suggest styles that will flatter your charm. After your hair and makeup, you can have your photo taken by a professional photographer in the photo studio. Also on the third floor is a high-quality, tranquil salon offering aesthetic treatments and counseling using Shiseido's prestige brand, Clé de Peau Beauté.


On the second floor is Beauty Up Cabin, a paid salon exclusively for members of the SHISEIDO THE STORE Members Program, where customers can enjoy a full-scale treatment in a private space.

On the first floor, there is the Styling Bar, where customers can experience quick hair and makeup services from professionals. Beauty specialists in various fields offer beauty solutions tailored to various lifestyles and occasions, from everyday beauty concerns to beauty goals for special occasions, to help each individual achieve their best beauty.


In addition, Shiseido The Tables, a cafe and event space that will offer a selection of goods, food, books and other items to brighten up your everyday life, and will also be the venue for beauty seminars, workshops and events, will open on February 1st.


This facility will bring together beauty specialists with different specialties, who will utilize their knowledge, skills and experience to meet the various beauty needs of visitors. A major feature of the store is that it offers comprehensive beauty proposals and the ultimate in hospitality, all in one facility.

Leveraging its location in Ginza, a place visited by many people from all over the world, the store will continue to take on exciting challenges and become a place where new value in beauty changes with the times can be created and shared.

【Store Information】
SHISEIDO THE STORE
Address: 7-8-10 Ginza, Chuo-ku, Tokyo
Business Hours: 11:00 - 20:00
Closed: Irregularly
編集部
Back to Top