Tiffany & Co. launches NFTiff, its first foray into the world of non-transferable currency (NFTs), showcasing cryptopunk aesthetics in contemporary jewelry designs.

Aug 1, 2022
Tiffany & Co. announced NFTiff, the brand's first foray into the world of non-transferable financial instruments (NFTs).

©Tiffany & Co.
In partnership with blockchain technology innovator Chain, it was designed for CryptoPunks owners. Chain's limited-edition NFTiff Pass will be available on Tiffany's NFTiff Gateway starting in early August. NFTiff Pass holders will be able to create their own custom CryptoPunks-inspired Tiffany pendant and will receive a digital rendering of the pendant design and a Certificate of Authenticity.

"We are thrilled to announce the launch of NFTiff, offering our customers the rare opportunity to transform their CryptoPunks into custom Tiffany jewelry designs through a digital experience."

" said Alexandre Arnault, Executive Vice President of Product & Communications.

To transform CryptoPunks into custom-designed pendants, Tiffany designers will match the closest gemstone and enamel colors to each of the 10,000 CryptoPunk NFT collection's 87 attributes and 159 colors. Each pendant will feature at least 30 gemstones and diamonds, resulting in a custom design true to the owner's CryptoPunks.


The 18K rose gold or 18K yellow gold pendant chain features rectangular links inspired by square pixels and is adjustable in length from 18 to 22 inches. Only 250 pieces are available, and the back of the pendant will be engraved with the CryptoPunks edition number. Each person may purchase up to three NFTiff Passes.

The NFTiff concept was born earlier this year when Alexandre Arnault posted photos of his custom jewelry piece, "CryptoPunk #3167," on social media. The jewelry was inspired by Alexandre Arnault's NFT. Tiffany artisans created the piece. In response to this work, Chain's CEO reached out to Tiffany, and the two companies collaborated to create the "NFTiff Pass" and gateway, nft.tiffany.com.

©Tiffany & Co.
"As CryptoPunks owners, we saw this partnership with Tiffany as a way to not only strengthen the existing NFT community, but also make it more accessible to new collectors," said Deepak Thapliyal, CEO of Chain. "Tiffany's vision and Chain's technology are the ideal combination to deliver beautiful products and a secure online experience."
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Tiffany worked with Chain's experts to develop and support the blockchain-based security technology and build the gateway.
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Price: 30 ETH (Ethereum)
Release date: Friday, August 5th (local time)
Scheduled NFT delivery: December 2022
Scheduled pendant delivery: February 2023
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The "NFTiff" will be available worldwide on nft.tiffany.com.
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