Serpenti Sparkle
teamLab, 2017, Digital Interactive Installation

The Bvlgari Ginza Tower store is exhibiting "Serpenti Sparkle," an illumination work by teamLab, from November 25th to January 31st, 2018.

Founded in 2001 by a group of graduate students from the University of Tokyo, teamLab is a collective of ultra-technologists made up of specialists from a variety of fields, including programmers, engineers, CG animators, mathematicians, and architects. For this project, they have created a shining snake artwork to adorn Ginza Tower, based on the brand's timeless icon, "Serpenti." When passersby select and throw a "Serpenti" via their smartphone, the magnificent snake transforms into a vibrant color.