Loewe is collaborating with GR8, Tokyo's most cutting-edge select shop, known for its deep cultural ties and support from creators around the world, to launch its Fall/Winter 2022 men's campaign.
In this campaign, Takeshi Kitano is joined by leading actors Nijiro Murakami and Tokio Emoto, both of whom are leading the next generation of actors. Additionally, Mori Kodai and Sasaki Shu, who are members of the music project and its creative team, millennium parade & PERIMETRON, are photographed in various settings. DJs and models Jyrrel and ReiAlice also participate from London, documenting the trends taking place not only in Japan but in cities around the world.
LOEWE's exploration begins with delving into the origins of modern-day Japanese culture. Featured as a key reference point is Takeshi Kitano, whose multifaceted work has influenced not only Japan but the world.
PERIMETRON producer Shotaro Nishioka and the video unit Margt created a series of short, fragmented videos shot on location with a diverse cast. A playful array of footage, featuring lo-fi touches, over-the-top effects, and 360-degree cameras, overloads the campaign. The campaign was photographed by Mongolia-born Ryu Ika, whose style is characterized by his attention to the materiality of his subjects, creating unsettling portraits that stimulate the senses, with the photographer himself applying effects that emphasize noise and details, reflecting his concern with reality in photography.
With the launch on July 27th, we will capture the current state of young, pure creative minds from around the world, and bring them together at the legendary VISION club in Shibuya, where their creativity will reach its peak. Experience this dreamlike moment for yourself.
Wednesday 07.27 2022 at SOUND MUSEUM VISION DOOR 2,000 yen
from 9:30PM DJs: Palmistry / Sapphire Slows / Kingmck / DJ co.kr / Jyrrel / Rei
#LOEWE #GR8 #PERIMETRON #LOEWExGR8
In this campaign, Takeshi Kitano is joined by leading actors Nijiro Murakami and Tokio Emoto, both of whom are leading the next generation of actors. Additionally, Mori Kodai and Sasaki Shu, who are members of the music project and its creative team, millennium parade & PERIMETRON, are photographed in various settings. DJs and models Jyrrel and ReiAlice also participate from London, documenting the trends taking place not only in Japan but in cities around the world.
LOEWE's exploration begins with delving into the origins of modern-day Japanese culture. Featured as a key reference point is Takeshi Kitano, whose multifaceted work has influenced not only Japan but the world.
PERIMETRON producer Shotaro Nishioka and the video unit Margt created a series of short, fragmented videos shot on location with a diverse cast. A playful array of footage, featuring lo-fi touches, over-the-top effects, and 360-degree cameras, overloads the campaign. The campaign was photographed by Mongolia-born Ryu Ika, whose style is characterized by his attention to the materiality of his subjects, creating unsettling portraits that stimulate the senses, with the photographer himself applying effects that emphasize noise and details, reflecting his concern with reality in photography.
With the launch on July 27th, we will capture the current state of young, pure creative minds from around the world, and bring them together at the legendary VISION club in Shibuya, where their creativity will reach its peak. Experience this dreamlike moment for yourself.
Wednesday 07.27 2022 at SOUND MUSEUM VISION DOOR 2,000 yen
from 9:30PM DJs: Palmistry / Sapphire Slows / Kingmck / DJ co.kr / Jyrrel / Rei
#LOEWE #GR8 #PERIMETRON #LOEWExGR8
