Någonstans, the cruise collection from ENFÖLD that generated a lot of buzz this summer, is now being launched as a full-fledged brand.
The creative director, like ENFÖLD, is Mizuki Ueda. Based on the concept of "SOME WHERE YOU BELONG - "Somewhere you belong", the brand targets fashion-conscious women in their 30s and 40s and offers clothes to wear "somewhere" that are different from the usual everyday life.
The brand does not chase rapidly changing trends amid diversifying lifestyles and evolving standards for choosing things. Instead, it portrays a woman who reflects her tastes and preferences, wisely chooses what she lacks and what lifts her spirits, and discerns the value of things.
For women who are satisfied with fashionable elegance for work but struggle with what to wear on their days off, the brand offers a holiday style that is neither overtly casual nor fast casual, but rather focuses on materials and silhouettes to create a comfortable and elegant look that allows mature women to fully enjoy a time away from their everyday lives.
Nagonstance will open on the second floor of Isetan Shinjuku on February 21, 2018, and on the fourth floor of JR Nagoya Takashimaya on the 28th.
The creative director, like ENFÖLD, is Mizuki Ueda. Based on the concept of "SOME WHERE YOU BELONG - "Somewhere you belong", the brand targets fashion-conscious women in their 30s and 40s and offers clothes to wear "somewhere" that are different from the usual everyday life.
The brand does not chase rapidly changing trends amid diversifying lifestyles and evolving standards for choosing things. Instead, it portrays a woman who reflects her tastes and preferences, wisely chooses what she lacks and what lifts her spirits, and discerns the value of things.
For women who are satisfied with fashionable elegance for work but struggle with what to wear on their days off, the brand offers a holiday style that is neither overtly casual nor fast casual, but rather focuses on materials and silhouettes to create a comfortable and elegant look that allows mature women to fully enjoy a time away from their everyday lives.
Nagonstance will open on the second floor of Isetan Shinjuku on February 21, 2018, and on the fourth floor of JR Nagoya Takashimaya on the 28th.
