A pop-up event featuring CHANEL fine jewelry and watches, "La Rue de CHANEL," is currently being held at Space of Ginza on the first floor of Matsuya Ginza.

This event, which means "Chanel Street" in French, is inspired by Rue Cambon in Paris, where CHANEL has its flagship store, and recreates the historic streetscape in a Parisian-style illustration based on black and white. Visitors can enjoy elegant shopping in a fantastical space where the street's cafes, flower shops, benches, streetlights, and even cobblestones have been faithfully recreated. The event will feature a wide range of products, from the Maison's iconic fine jewelry such as the "COCO CRUSH" collection, which expresses Chanel's iconic quilting motif in jewelry, and the latest jewelry watch "Code COCO," inspired by the legendary handbag "2.55" released in 1955, to the luxurious bridal collection and the latest hotly anticipated watches.

The pop-up event, where you can enjoy the world of Chanel, the latest collections, and the romantic streets of Paris, will run until December 5th.