PRADA's new fragrances, "PRADA Femme Intense Eau de Parfum" (35ml/9,600 yen, 50ml/13,800 yen, 100ml/19,700 yen) and "PRADA Homme Intense Eau de Parfum" (50ml/9,400 yen, 100ml/13,300 yen, 150ml/17,200 yen), will be released on October 27th.

"PRADA Femme Intense Eau de Parfum" is a thorough pursuit of the most traditional floral scent in women's perfumes. Layering rich ylang-ylang and patchouli on a tuberose base expands the fragrance's core notes and enhances its allure. Prada Homme Intense Eau de Parfum features strong amber and patchouli notes combined with refined iris, while tonka bean adds elegance and an oriental dimension. This fusion of fragrance ingredients embodies the multifaceted image of the Prada man.

The fragrance bottle and packaging design complement each other like parts, forming a whole. Reminiscent of Prada's origins in 1913, the iconic Prada Saffiano calfskin rounds the back of the bottle, adding texture to the simple embossed design of the outer box.

A video shot by Steven Meisel, showcasing the appeal of Prada Femme Intense and Prada Homme Intense, is also available. The sparse visual narrative quickly transforms into a rich landscape, where traditional elements that define Prada—rich floral petals, Saffiano walls, and a black-and-white checkered floor—evoke the allure of the scent and transport us to the core world of Prada.