Miss Dior Eau de Parfum "Bobby Edition" is back in limited quantities this year

Release Date:2022.07.01
Jun 29, 2022

Bobby, Monsieur Dior's mischievous dog, has long been a beloved fixture at the House of Dior. In 1952, the House paid homage to Bobby with a special bottle, "J'appar tiens à M iss Dior," for its Christmas collection. Sitting on his hind legs and pointing his little nose at his beloved master, the charming, legendary mascot, Bobby, is part of the history of the House of Dior.

Relaunched in 2021, the adorable Bobby will be available again this year as a numbered limited edition on July 1st. Dressed in a delicate couture bow by Maria Grazia Chiuri, this chic pet is imbued with the spirit of Dior and scented with Miss Dior Eau de Parfum.

Flowers for Bobby
The mischievous and surprising Bobby first appeared during the 1952 holiday season as a gift for the House's clients, set in a pagoda draped in vibrant yellow satin. Now, in 2021, he returns to the spotlight, elegant and stylish, with a new, intricately embroidered houndstooth bow.

To match his master's charming style, he is dressed in a floral bow reminiscent of the silk scarf worn by Natalie Portman in the Miss Dior campaign. Bobby wears a colorful Millefiori (thousand flowers) couture bow designed by Maria Grazia Chiuri. The ribbon, delicately hand-embroidered with blooming, colorful wildflowers, stands out around her adorable neck. A truly beautiful accessory, befitting Christian Dior's beloved dog.


Bobby, Couture Dog
Miss Dior Eau de Parfum is a bouquet of thousands of colorful flowers. Elegant rose notes are interspersed with noble iris, and the fragrance is enhanced by captivating peony. The bottle, now more luxurious than ever, boasts even more couture details. The delicately sculpted medallion adorning Bobby's chest evokes a deep love for Miss Dior. Each bottle is a true masterpiece of glasswork, requiring 15 hours of handcrafting to create. The luxurious ribbon, adorned with a millefiori pattern, is meticulously handcrafted in the Dior Couture ateliers. Hand-embroidered with multicolored threads over the print, the flowers emerge like a vibrant bouquet of vibrant colors against a backdrop of pastel shades. The sumptuous satin bow embodies exceptional savoir-faire. For the finishing touch, the ribbon's edges are untied to create delicate fringe. Bobby, the adorable little dog, returns boldly to center stage. Embracing the Miss Dior scent and the spirit of the House, Bobby becomes even more captivating, a daring and luxurious object that will delight collectors. Glamorous and playful, his appearance perfectly expresses the dialogue between couture and fragrance, a cherished harmony for the House. Miss Dior Eau de Parfum (Bobby Edition) - Limited quantities available in stores and limited editions 90mL ¥83,000 (excluding tax) / ¥91,300 (including tax) On sale from Friday, July 1, 2022 Stores stocking this product: Official online boutique / Ginza Six / Omotesando / Shibuya Parco / Shinjuku Isetan / Ginza Mitsukoshi / Ginza Matsuya / Nihombashi Takashimaya / Seibu Ikebukuro / Yokohama Takashimaya / Sapporo Daimaru / Sendai Fujisaki / Nagoya Takashimaya / Umeda Hankyu / Kyoto Isetan / Kobe Daimaru / Fukuoka Iwataya / Daimaru Shinsaibashi / Nagoya Matsuzakaya @DIORBEAUTY #Miss Dior

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