© CHANEL
An event where you can experience the world of Gabrielle Chanel Eau de Parfum, CHANEL's first new fragrance in 14 years, will be held at Tokyo Midtown Atrium from September 29th to October 1st.

Gabrielle Chanel Eau de Parfum is a pure and sensual scent that expresses an imaginary white flower using four types of flowers: ylang-ylang, orange flower, jasmine, and tuberose from Grasse. At the venue, you will be able to purchase the fragrance and there will also be a diffuser that will allow you to experience the essence of the flowers used in the fragrance. Additionally, there will be exclusive experiences such as fragrance consultations with fragrance specialists, a special photo booth, an Olfactive Prism Wall where you can experience the world of fragrance through your senses of hearing, sight, and smell, and screenings of advertising films starring actress Kristen Stewart and a film about the company's founder, Gabrielle Chanel. Prices are ¥13,000 for 50mL and ¥18,500 for 100mL.