Vegetable Corporation, a coffee bean and beer specialty store with music, opens in Motoasakusa

Sep 21, 2017


Vegetable Record, which has previously released coffee beans and beer bundled with music download codes, opened a new coffee bean and beer specialty store, Vegetable Corporation (1-14-7 Motoasakusa, Taito-ku, Tokyo, Matsushima Building 1F), on September 12th, where the store itself is treated as a format.

Based on the concept of "using formats other than the traditional CDs, cassettes, and LPs to broaden the entry point for people to discover music in order to reach more people with our music," by treating the store itself as a music format, they aim to provide music to an even wider range of people. The shop will offer drip coffee and coffee beans from the collaborative store COZY COFFEE, as well as tap and bottled beer from Beer Cafe VERTERE. The gallery space will also serve as a venue for new music presentations, with plans calling for regular exhibitions by musicians.
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