A limited-time event celebrating PINK HOUSE's 35th anniversary will be held from September 20th to 25th at Center Park/The Stage #2 on the second floor of the Isetan Shinjuku Main Building. The event, themed "Booms Start From Discomfort," will feature a collaboration with Momoiro Clover Z, a distinctive idol group that overturns the traditional concept of "idols." The event will showcase fresh, innovative styling born from a sense of "discomfort." The main item, representing the event's theme, will be a "Momoiro Clover Z" collaboration stadium jacket with a serial number, available exclusively at Isetan Mitsukoshi. Customers can choose their favorite serial number and order in limited quantities (delivery is expected to be mid-December). Other collaboration items with popular brands that align with PINK HOUSE, such as FRAPBOIS, G.V.G.V., Atelier Someka, and sAn, will also be available.