FENDI, a luxury brand representing Rome, Italy, will be launching the "Mini By The Way," a compact redesign of the iconic Boston bag that is leading the latest mini bag trend, in Japan, the first time it has been sold anywhere in the world.
The newly updated, playful proportions embody the Maison's exceptional craftsmanship in creating captivating mini bags and are adorned with distinctive details. The pure and simple silhouette of By The Way has evolved into a cute mini size, celebrating the strong femininity and even more stylish and confident attitude of the Fendi woman. Carry it by hand or effortlessly as a crossbody bag with the included detachable mini strap for effortless wear, regardless of the occasion.
The signature Boston bag shape and proportions are enhanced by Fendi codes. Tortoiseshell-style Plexiglas handles and gold metal details featuring the "FF" logo add a touch of preciousness. The iconic "FENDI ROMA" logo or tone-on-tone "FF" logo embroidery adorns the front of the bag.
Colors and materials match the trends seen on the Fendi Fall/Winter 2022 women's runway. Crafted from smooth calf leather, it comes in five colors: classic black and dove gray, as well as playful poppy red, mint green, and blush pink. For a more cozy twist, the collection's signature precious "FF" logo tapestry is available in three colors reminiscent of the collection's palette: warm brown, navy blue, and light gray. The use of two types of yarn and a jacquard loom creates a soft, irregular finish with a velvet-like feel. A delicate pink and light gray shearling version will also be available.
The "Mini by the Way" will be available for pre-sale worldwide at Fendi stores nationwide and the official online store, fendi.com, in late June 2022, and will then be available at Fendi stores worldwide in mid-July 2022.
Scheduled to be released in early September 2022. 4 styles: "FF" logo jacquard ¥209,000 (2 colors; navy only available on the official online store).
Shearling ¥225,500 (2 colors).
H12 W18 D9cm. All prices include tax.
www.fendi.com
Click here for company press release details.
The newly updated, playful proportions embody the Maison's exceptional craftsmanship in creating captivating mini bags and are adorned with distinctive details. The pure and simple silhouette of By The Way has evolved into a cute mini size, celebrating the strong femininity and even more stylish and confident attitude of the Fendi woman. Carry it by hand or effortlessly as a crossbody bag with the included detachable mini strap for effortless wear, regardless of the occasion.
The signature Boston bag shape and proportions are enhanced by Fendi codes. Tortoiseshell-style Plexiglas handles and gold metal details featuring the "FF" logo add a touch of preciousness. The iconic "FENDI ROMA" logo or tone-on-tone "FF" logo embroidery adorns the front of the bag.
Colors and materials match the trends seen on the Fendi Fall/Winter 2022 women's runway. Crafted from smooth calf leather, it comes in five colors: classic black and dove gray, as well as playful poppy red, mint green, and blush pink. For a more cozy twist, the collection's signature precious "FF" logo tapestry is available in three colors reminiscent of the collection's palette: warm brown, navy blue, and light gray. The use of two types of yarn and a jacquard loom creates a soft, irregular finish with a velvet-like feel. A delicate pink and light gray shearling version will also be available.
The "Mini by the Way" will be available for pre-sale worldwide at Fendi stores nationwide and the official online store, fendi.com, in late June 2022, and will then be available at Fendi stores worldwide in mid-July 2022.
Scheduled to be released in early September 2022. 4 styles: "FF" logo jacquard ¥209,000 (2 colors; navy only available on the official online store).
Shearling ¥225,500 (2 colors).
H12 W18 D9cm. All prices include tax.
www.fendi.com
Click here for company press release details.
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