Longines timepieces have been shaping the era since the company was founded in 1832. To commemorate its 190th anniversary, Longines will be holding a pop-up store from June 22nd to July 5th, 2022, in the promotion space on the first floor of the main building of Isetan Shinjuku, with the theme "Color of Elegance - Timepieces that add color to life." On the first day of the event, a number of distinguished guests visited, including Mori Izumi, Asahina Aya, and Matsui Airi.
Mori Izumi
Aya Asahina
Airi MatsuiThis limited-time store will be selling a special POP-UP store kit featuring colorful new versions of the iconic watches "La Grande Classique de Longines" and "Longines DolceVita" with white straps perfect for summer. Furthermore, reproduction models symbolizing 190 years of history will also be available, including the historic high-beat model "Longines Ultra-Chron" and the GMT watch "Longines Spirit Zulu Time."
The venue will also host a talk session on "Good Luck Color Coordination" with stylist Saori Oyamada and fortune advisor Eight Sugiura, as well as a "Personal Color Diagnosis" with beauty color analyst Keiko Nakanishi. Enjoy these special moments that will add color to this summer.
■Oyamada Saori x Sugiura Eight "Lucky Color Coordination" Talk Session
Date and Time: Saturday, June 25th, 2022 Session 1. 11:00 AM - 11:20 AM, Session 2. 3:00 PM - 3:20 PM
*The schedule is subject to change.
*In the event of congestion, admission may be restricted.
■Beauty Color Analyst Nakanishi Keiko Personal Color Diagnosis
Date and Time: July 2nd (Sat) - 3rd (Sun), 2022, 10:00 AM - 8:00 PM
*This will be a one-on-one session of approximately 5 minutes per person.
Please apply to a staff member at the venue.
■Longines Isetan Shinjuku Main Building 1st Floor Promotion Space POP-UP Store
Period: Wednesday, June 22nd to Tuesday, July 5th, 2022, 10am - 8pm
Location: Isetan Shinjuku Main Building 1st Floor Promotion Space
Contact: Isetan Shinjuku 03-3352-1111 General Manager
https://www.longines.com/jp/universe/news/190anniversary-pop-up-20220622
■About Longines
A Swiss watch brand founded in 1832. Over its long history spanning 190 years, Longines has released a number of groundbreaking timepieces and has made its mark in the history of watches. Due to its innovation and reliability, the brand has deep ties with famous historical figures, with Audrey Hepburn serving as an advertising model, and the likes of Albert Einstein and Saigo Takamori also known to have worn Longines watches. The brand is one of the top export brands in Swiss watchmaking, and currently does business in approximately 150 countries. The brand logo, known as the "winged hourglass," is also known as the oldest logo registered with the World Intellectual Property Organization.
(Updated June 23, 2022)
