
adidas Originals will release season 2 of its collaboration collection with Alexander Wang, "adidas Originals by Alexander Wang," worldwide on August 5th.
The first of several releases of the collaboration, released on August 5th, will feature a lineup of 27 items. Based on the themes of rave and cycling, the collection features cycling dresses, separates, and sweatsuits in solar yellow and black, as well as the new "AW Hike Lo" sneaker model. All items feature an upside-down Trefoil, adidas's iconic logo.
The radical campaign released in conjunction with the release is also generating a lot of buzz. The ads, shot by Juergen Teller, feature a mysterious group of masked bike messengers in New York City, while a short teaser video, directed by Ryan Staake, shows the bike messengers wearing the collection at a warehouse rave party.
Video source: (Adidas Originals official YouTube: https://youtu.be/bW6dG6cAsX0)
The items will be available at Adidas and Alexander Wang flagship stores and online shops worldwide (http://www.adidas.com/alexander_wang/), as well as at some select shops such as Dover Street Market Ginza.























































