Gucci's Star Trek-inspired ad depicts a retro future

Jul 31, 2017

Gucci has unveiled the space-themed advertising visuals for its Fall/Winter 2017 collection, shot by photographer Glenn Luchford. Creative director Alessandro Michele created the visuals, inspired by the hit American television series "Star Trek" and other sci-fi works from the 1950s and 1960s. The images depict the collection warping into another world, with a diverse cast of humanoids, aliens, robots, and Earth creatures gathered from a galaxy far, far away for the shoot. In the film, humans interact with extraterrestrials and dinosaurs, then are beamed into a surreal, psychedelic space wilderness and the interior of a bizarre spaceship, creating a wild and fantastical world. Gucci Fall Winter 2017 Campaign: Gucci and Beyond | Director's Cut
Video source: (GUCCI Official YouTube: https://www.youtube.com/embed/I0KWX7ncUBA)
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  • Gucci unveils advertising visuals for its Fall/Winter 2017 collection
  • Gucci unveils advertising visuals for its Fall/Winter 2017 collection
  • Gucci unveils advertising visuals for its Fall/Winter 2017 collection
  • Gucci unveils advertising visuals for its Fall/Winter 2017 collection
  • Gucci unveils advertising visuals for its Fall/Winter 2017 collection
  • Gucci unveils advertising visuals for its Fall/Winter 2017 collection
  • Gucci unveils advertising visuals for its Fall/Winter 2017 collection
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