Shu Uemura has launched its first hair care line, "Shu Uemura Art of Hair." It is now available at participating salons nationwide, Shu Uemura counters, and the official online boutique.

"Shu Uemura Art of Hair" is a hair care line created based on the philosophy of brand founder Shu Uemura that "hair and face are inseparable," with the aim of achieving beautiful hair, which is essential for completing beautiful makeup. The lineup includes shampoo (300ml/3,000 yen), conditioner (250g/3,500 yen), and mask (4,200 yen) from each of the four series: "Urban Moisture" for dry hair, "Color Lustre" for colored hair, "Shussleek" for curly hair, and "Silk Bloom" for damaged hair. The lineup also includes three home care items that can be used for all hair types, incorporating the brand's signature cleansing oil concept. "Cleansing Oil Shampoo" (400ml/3,200 yen) is a highly concentrated oil-based shampoo that thoroughly removes excess sebum and dirt from the scalp, maintaining healthy condition and leading to shiny hair. It leaves hair with a light, natural shine and a refreshing yuzu scent. "Essence Absolu" (150ml/3,800 yen) is an oil-based hair serum. Formulated with camellia oil, which is rich in oleic acid, essential for hair, it provides exceptional moisture and softness all the way to the ends. "Essence Absolu Cream" (150g/3,800 yen) is a leave-in cream treatment. The oil-infused cream penetrates deep into the hair, leaving it moisturized and manageable, while providing just the right amount of what hair needs, leading to an ideal, harmonious condition.

In addition, hair salons nationwide that carry "Shu Uemura Art of Hair" offer "Tailor-Made In-Salon Treatments" using advanced digital counseling tools. By selecting your current hair condition and desired hairstyle from the salon's unique hair catalog, the system will determine the optimal treatment formulation and distribution for you.