adidas Originals' customization service, "mi adidas," introduces three new models for the Fall/Winter 2017-18 season. The highlights include two new models from "mi Stan Smith," marking the first redesign in three years. "mi Stan Smith Premium" offers a choice of upper materials—glossy chevre leather or soft pegase leather—and colors including white, gray, black, red, blue, and pink. The outsole can be customized with options like gum rubber or board soles. "mi Stan Smith Club" comes in a lineup of vintage-inspired colors, including mystery red, trace green, and stone. Customization is available with attention to detail, including gold-plated eyelets, an embossed Trefoil logo on the heel patch, and a gum outsole.

In addition, "mi Swift Runner" will also be released, which allows you to customize the "Swift Runner," inspired by the running style of the 1980s. The upper can be chosen from three types of mesh material, and a wide range of parts such as the three stripes, stitching on the heel and toe, midsole, and outsole can be selected from up to 10 colors.

These products will be available at the adidas Originals Flagship Store Tokyo, adidas Brand Core Store Shibuya, and adidas Women's Store Yurakucho Marui. In all cases, the shoes can be customized with the help of in-store staff before purchase.