FURLA, celebrating its 90th anniversary this year, will open a new permanent store on the first basement floor of the Isetan Shinjuku Men's Building on August 23rd.

To commemorate the opening, the brand will release a newly designed messenger bag (68,000 yen) exclusively for the store, based on the casual model "ULISSE." This bag features an exquisite dark blue color and is crafted from soft, grained leather. A magnet is placed in the center of the flap, allowing for smooth opening and closing with the straps on both sides. It also boasts side pockets and a card pocket on the back, making it ideal for both formal and casual occasions.

Also available are new items from the Fall/Winter 2017 collection. Briefcases (68,000 yen each) from the "MARTE" series, available in four colors, are perfectly sized to neatly store laptops and documents, making them ideal for those who want to carry their belongings smartly. The iPad case from the same series (priced at 24,000 yen) features a bold and pop animal print. Its two-way design allows it to be used as a clutch bag with a plain back, and in addition to a large zippered opening, it also has a strap for easy carrying. When peeking out from the outside pocket of a briefcase, it can be enjoyed like an accessory, evoking a playful adult feel.

Other items in the lineup include the 3-way bag "ARGO," which features multi-functional panels, and the tote bag "GIOVE," which offers excellent storage capacity, suitable for both business and casual styles.