DAKS, a British Royal Warrant holder established in 1894, has designed a special "Jubilee Check" check pattern to commemorate Queen Elizabeth II's Platinum Jubilee, marking the 70th anniversary of her accession to the throne. The design features three colors: a vibrant purple base often incorporated into the Queen's glamorous attire; a charming red and blue colorway; and DAKS' iconic house check.


In celebration of the Queen, who ascended to the throne at the young age of 25 in 1952 and has continued to enjoy the love and immense presence of her people to this day, DAKS has transformed the "Jubilee Check" into a scarf, creating a luxurious design befitting this memorable year. In the UK, grand commemorative events will be held for four days from June 2nd to 5th to celebrate the Queen's 70th anniversary on the throne. To coincide with this, sales will begin at DAKS shops in major department stores nationwide and at the official online shop. Limited to 50 copies.

Scarf 27,500 yen (tax included)
[Release date]
Thursday, June 2nd, 2022~

[Sale locations]
DAKS shops in major department stores nationwide

DAKS official online shop
https://onlineshop.daks-japan.com/

[Scarf size (square)]
Height 89 cm x Width 89 cm

[Material]
100% silk


■A portion of the proceeds from the sale of scarves will be donated to Save the Children, an organization that supports children.


This year also marks the 60th anniversary of DAKS being awarded a Royal Warrant by Queen Elizabeth. We would like to introduce some of the product lineup that also uses Jubilee check.

◆Product lineup

〈GILET〉

Gilet 97,900 yen (tax included)
This gilet, which expresses "Jubilee check" using shirting fabric, is an item that exudes a neo-traditional feel. The glossy finish achieved with partial twill weaving and an elegant transparency is a quality that is unique to DAKS. This quintessentially basic trench coat has been given a makeover, creating a fresh look by layering it with a shirt blouse and bottoms. Its thin, lightweight, shirt-like texture makes it look like a shirt. It also features the natural sheen and supple softness of premium materials.

〈BLOUSE〉

Blouse ¥53,900 (tax included)
While this piece stands out on its own, it also works well as an inner layer. The tie-style bow tie at the chest creates a vertical elongation effect for a flattering look. Crafted from Egyptian cotton, the Jubilee pattern is presented in house check colors.

Blouse Left: 42,900 yen (tax included) Right: 53,900 yen (tax included)
Left: Pullover 51,700 yen (tax included) Right: Cardigan 53,900 yen (tax included)

◆About the DAKS brand
DAKS has been in business since 1894 Founded in 1970, this brand is a supplier to the British Royal Family. Its innovative product development, which breaks with conventional concepts, such as being the first in the world to successfully mechanize tailoring and inventing the world's first beltless slacks, "DAKS TOP," has earned it recognition and established its current reputation. For many years, the brand has adhered to the principle of "high quality at a reasonable price," earning it recognition as a trusted, high-quality brand and the award of three Royal Warrants. To maintain its dignity as a supplier to the British Royal Family and remain a brand trusted by customers, the brand will continue to relentlessly pursue quality improvement.



Official website
https://daks-japan.com/

Official Instagram
https://www.instagram.com/daksjapan/

Official Twitter
https://twitter.com/daks_japan

Official Facebook
https://www.facebook.com/DAKSJapan/

Official online shop
https://daks-japan.com/onlineshop/



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