Smythson's Spring/Summer 2021 campaign focuses on everyday life, featuring a variety of essential pieces for all aspects of life.
The short film depicts "moments" captured in everyday life, from the pre-work routine to packing for a trip to a relaxing weekend.
The Spring/Summer 2021 collection celebrates Smythson's timeless craftsmanship. Each piece is carefully finished with ingenious details to elevate your style. Each piece is designed to complement your lifestyle.
https://youtu.be/jVVrn27pDpE
The Women's Collection showcases classic shapes. Elegantly designed business bags, totes, and crossbody bags are updated in a new color palette of sandstone, cognac, rosewood, powder blue, and salmon. In addition, the wallets, smartphone cases, and card holders are equipped with delicate chain straps that allow them to be worn over the shoulder, adding a playful and practical touch.
From the top left: Panama Ciappa tote bag 120,000 yen, Panama Wallet with Chain 89,000 yen, Panama Notebook with Strap 72,000 yen, Mara Coronet Handbag M 250,000 yen (all prices include tax)
The men's collection includes a new sling bag inspired by Smythson's iconic "Zip Currency Case." Multiple zippers and pockets add sophisticated functionality to the backpack, business bag, and folio case. The popular briefcase is available in four colors: dark olive, navy, black, and light rosewood.
From top left: Panama Sling Bag 135,000 yen, Panama Toiletry bag 72,000 yen, Panama folio case 130,000 yen, Ludlow slim briefcase 195,000 yen (all prices include tax)
The Home Collection features new vanity bureaus, watch rolls, cufflink boxes, trinket cases, and more, all made with crocodile-embossed leather in a new powder blue color. Additionally, the leather-covered notebooks have been redesigned in this year's seasonal colors, and a pair of Panama-sized and wafer-sized notebooks will also be released.
From top left: Panama Jewelry Box 310,000 yen, Panama Photo Frame M 42,000 yen, Panama Notebook 9,400 yen, Chelsea Notebook 17,000 yen (all prices include tax)
Creative Direction: Assembly
Photographer: Nikki McClaron
DOP: Matthew J. Smith
Stylist: Camilla Paul
Set Stylist: Liana Fowler
Casting: Lee Lee & Craig Roberts
Hair & Makeup: Jo Clayton
Production: Lock
Post-Production: Studio RM
Location: Hammersmith, London
Click here for company press release details
The short film depicts "moments" captured in everyday life, from the pre-work routine to packing for a trip to a relaxing weekend.
The Spring/Summer 2021 collection celebrates Smythson's timeless craftsmanship. Each piece is carefully finished with ingenious details to elevate your style. Each piece is designed to complement your lifestyle.
https://youtu.be/jVVrn27pDpE
The Women's Collection showcases classic shapes. Elegantly designed business bags, totes, and crossbody bags are updated in a new color palette of sandstone, cognac, rosewood, powder blue, and salmon. In addition, the wallets, smartphone cases, and card holders are equipped with delicate chain straps that allow them to be worn over the shoulder, adding a playful and practical touch.
From the top left: Panama Ciappa tote bag 120,000 yen, Panama Wallet with Chain 89,000 yen, Panama Notebook with Strap 72,000 yen, Mara Coronet Handbag M 250,000 yen (all prices include tax)The men's collection includes a new sling bag inspired by Smythson's iconic "Zip Currency Case." Multiple zippers and pockets add sophisticated functionality to the backpack, business bag, and folio case. The popular briefcase is available in four colors: dark olive, navy, black, and light rosewood.
From top left: Panama Sling Bag 135,000 yen, Panama Toiletry bag 72,000 yen, Panama folio case 130,000 yen, Ludlow slim briefcase 195,000 yen (all prices include tax)The Home Collection features new vanity bureaus, watch rolls, cufflink boxes, trinket cases, and more, all made with crocodile-embossed leather in a new powder blue color. Additionally, the leather-covered notebooks have been redesigned in this year's seasonal colors, and a pair of Panama-sized and wafer-sized notebooks will also be released.
From top left: Panama Jewelry Box 310,000 yen, Panama Photo Frame M 42,000 yen, Panama Notebook 9,400 yen, Chelsea Notebook 17,000 yen (all prices include tax)Creative Direction: Assembly
Photographer: Nikki McClaron
DOP: Matthew J. Smith
Stylist: Camilla Paul
Set Stylist: Liana Fowler
Casting: Lee Lee & Craig Roberts
Hair & Makeup: Jo Clayton
Production: Lock
Post-Production: Studio RM
Location: Hammersmith, London
Click here for company press release details
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