Louis Vuitton has unveiled its "Series 7" advertising campaign for its Fall/Winter 2017-2018 collection. Following on from last season, Bruce Weber continues to photograph the campaign. Set against an industrial backdrop characterized by raw elements and crisp lines, celebrities like Catherine Deneuve, Sophie Turner, Riley Keough, and Jaden Smith embody Nicolas Ghesquière's imagination. Bruce Weber portrays a group of energetic, feminine individuals who embrace change. The models become unexpected "intruders" in the story, appearing in a variety of settings and visuals. Against a cinematic backdrop, the models play unseen characters and powerful heroines, unfolding a romantic ballet-like tale.

Actress Sophie Turner, who served as a model for this shoot, commented, "The atmosphere on set was so amazing and incredible, yet at the same time it felt like a relaxed gathering of close friends in Miami." Jaden Smith said, "Being able to influence three elements at the same time - art, fashion and youth - was the ultimate dream come true for me."

The latest advertising campaign and a short film shot by Bruce Weber have been released on Louis Vuitton's official website.