The visuals for BOSS' Spring/Summer 2015 campaign have been released. The cast includes model and actress Abbey Lee Kershaw and classical violinist Charlie Siem. Abbie wears the white dress key look from the runway show, while Charlie stylishly dons the dark suit synonymous with BOSS men's fashion, embodying the brand's DNA. The visuals offer a striking contrast of light and dark. Jason Wu, who works for BOSS, commented, "There's no need for unnecessary graphics or sets. We've embodied only the essence of men and women. Both Charlie and Abbie are unique, overflowing with talent, and have rich personalities. For BOSS, this is more important than anything else. The concept is that the wearer's posture creates style."